WonderStore commercialises an IoT in-store visitor data collection service built to help enterprises to collect data about the characteristics and behaviour of visitors of their brick-and-mortar stores and to generate actionable insights to help businesses understand their customers, improve customer experience and grow their business. The service relies on data gathered by IoT sensors positioned in shop windows, near entrances and cash registers to capture information about the shopping environment (store location, weather, time of day etc.), about store visitors (gender, age, hair, glasses and emotions) and about their behaviours (traffic flow, item preferences, purchase patterns) Sensor data is stored anonymously in MS Azure cloud to generate gorgeous BI dashboards, which managers can use to tailor the experiences to improve the customer satisfaction and thus to increase revenues.