Robert (Rob) B. Crooke

Senior Vice President

General Manager, Non-Volatile Memory Solutions Group


Robert (Rob) B. Crooke is senior vice president and general manager of the Non-Volatile Memory (NVM) Solutions Group at Intel Corporation. He leads a worldwide organization responsible for NVM technology design and development, complete solid-state drive (SSD) system hardware and firmware development, and wafer and SSD manufacturing, as well as marketing for Intel’s component, module and SSD NVM businesses.

Before assuming his current role, Crooke led the Intel group responsible for developing world-class, low-power processors within the Intel® Atom™ processor product line, and for developing enabling technology for system-on-chip (SoC) products across the company. Earlier in his Intel career, Crooke served as vice president and general manager of the Business Client Group, where he was responsible for overseeing Intel’s desktop products and Intel’s vision for business client computing. He also previously served as vice president and director of marketing and planning in Intel’s Desktop Products Group; as vice president and general manager of the Platform Architecture and Solutions Division; and as director of marketing for the Basic Microprocessor Division and Performance Microprocessor Division.

Crooke joined Intel in 1989 as a field applications engineer in the company’s sales force. Before coming to Intel, he held design engineering positions at Alliant Computer Systems and Custom Silicon.

He received his bachelor’s degree in computer systems engineering from the University of Massachusetts.

About Intel

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