Mall of America Teams with WaitTime, Intel, Cisco

WaitTime, Intel, and Cisco deliver real-time insights to Mall of America to improve shopper experience.

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A dashboard shows what a WaitTime operator sees at the Mall of America. Intel, WaitTime and Cisco have collaborated to deliver an artificial intelligence solution that provides real-time capacity, crowd density and shopper experience insights to Mall of America. (Image courtesy of WaitTime)

Intel, WaitTime and Cisco have collaborated to deliver an artificial intelligence (AI) solution that provides real-time capacity, crowd density and shopper experience insights to Mall of America. Using the data, Mall of America can make informed business decisions and improve shopper experiences, while maintaining the privacy of individual visitors.

“With the help of WaitTime, Intel and Cisco, we can remove the guesswork about how and where shoppers are spending their time and make real changes to improve shopping experience,” said Aaron Nielsen, vice president, Information Technology at Mall of America & American Dream. “The insights gained are invaluable, especially when we connect the dots to Wi-Fi and directory usage.”

Fueled by Intel® Xeon® Scalable processors with AI accelerators in combination with Cisco’s Meraki and analytics solutions, WaitTime uses artificial intelligence to precisely count the number of people in a given area and determine whether they are congregating or passing through. WaitTime also provides detailed analytics that operators can use to provide better shopper experiences.

"Intel is one of the most innovative technology companies in the world, and WaitTime is grateful for our deep collaboration, which enables both of our customers to use the first-of-its-kind real-time business intelligence to create efficiencies and to enhance customer, consumer and fan experiences," said Zachary Klima, chief executive officer of WaitTime.

Looking to the future, WaitTime, Intel and Cisco plan a continued collaboration, aiming to scale the retail solution to malls across the U.S., as well as sports arenas and other venues where crowd insights are key to improving business outcomes.

More: Mall of America Uses WaitTime AI for Real-Time Data on Shopper Experience | Los Angeles Dodgers Partner With WaitTime to Understand Crowds and Create the Best Ballpark Experiences

Intel Partner Stories: Intel Customer Spotlight on Intel.com | Partner Stories on Intel Newsroom

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