Background: A digital fitting room mirror that captures and augments the experience of trying on and buying fashion apparel.
Functional capabilities: Comparison of try-ons, 360-degree views, virtual garment changes, client registration
The MemoryMirror* from MemoMi is an omni-channel platform that is helping Neiman Marcus increase customer loyalty and sales. Through gestures or the ...mobile app, customers can get a 360-degree view and see previous selections. Sales staff can also promote hot new items through social media; customers can then see these items and try them on virtually, sharing favorite outfits with friends. MemoryMirror boosts sales conversion rates and brand awareness with a rich set of tools to easily engage with customers' mobile devices in the store and on the go.
This platform provides a unique user experience, converting otherwise anonymous, in-store visitors into "connected customers." By breaking down current retail boundaries, shoppers can take their in-store experience with them. This solution also arms sales associates with valuable information used for customized offerings and promotions.