Intel Gives Shoppers Individualized Experiences and Data Protection

Intel at NRF 2015

Consumers everywhere love the personalized, engaging interactions that progressive retailers provide today; while businesses looking to better “know” their customers are turning to their data. Intel®-based solutions featured at NRF 2015 help brands and retailers deliver seamless, customized experiences and data protection across all touch points.

From enhancing store traffic and conversion, to optimizing brands across channels, and enabling real-time inventory management, Intel is helping retailers delight their customers with responsive store technologies while making their data vibrant, actionable, and secure.

Learn how you can personalize your shoppers’ experiences and safeguard their personal data with Intel® solutions featured at Retail’s Big Show, NRF 2015.


Demo Name Description

The stylish MICA (My Intelligent Communications Accessory) bracelet connects the wearer to text messages, Google and Facebook notifications, appointment reminders, and local business recommendations.

For fitness and sleep tracking, the Basis Peak* provides deep insights into workouts, sleep, and everything in-between. Peak combines comprehensive fitness and sleep analysis with smartwatch notifications, making it the ultimate, all-in-one device.

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Personalized marketing

This solution recognizes, connects with, and gathers insights from customers who chose to opt-in. The portfolio of technologies works in conjunction with a retailer's mobile apps, IT infrastructure, and sales-assist applications for store personnel to provide awareness and intelligence regarding when, where, and how customers shop in their stores—data that helps build more precise customer profiles and offers insights on overall customer activity.

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Interactive dining experience

This solution from Tanjarine* lets diners at Beef O’Brady’s interact with tabletop tablets that connect to their servers' handheld devices. Diners can browse menus, place orders at their convenience, contact their servers, pay their bill at their own convenience, play interactive games, play music, and more. The solution features 10-inch Intel®-based Android* tablets, 5-inch server handhelds, and digital signs located throughout the restaurant.

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Interactive shopping experience

HP’s mPOS and digital signage players help home goods retailer Nebraska Furniture Mart streamline the sales process and offer customers a more rewarding shopping experience. Sales associates have access to real-time product information, inventory, and can securely complete payment transactions without ever leaving the customer's side.

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The MemoryMirror* from MemoMi is an omni-channel platform that helps Neiman Marcus increase customer loyalty and sales. Through gestures or the mobile app, customers can get a 360-degree view, see previous selections, and even try on items virtually.

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Intelligent digital shelves

The Intelligent Shelf* system enhances bookstore shelves with customized information and enables retailers to engage their customers in richer, one-to-one marketing experiences. The solution connects intelligent label digital shelf signage with a robust content management system, and powerful analytics tools to deliver personalized, relevant information to bookstore customers in real time. 

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Mobile payment solutions

Intel®-based tablets enable retailers the flexibility to work with their choice of OEMs, ISVs, and either Win8* or Android* based operating systems. Mobile solutions based on Intel® technologies ensure manageability and ease of integration into backend systems for lower total cost of ownership. Options for payment include EMV, NFC, and MSR, and 1-2D barcode scanning enables inventory lookup.

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Intel® Data Protection Technology for Transactions (Intel® DPT for Transactions)

Using hardware authentication and end-to-end encryption, Intel® DPT for Transactions is designed to secure credit/debit and personal data from the moment a transaction is initiated. Intel Data Protection Technology for Transactions creates a transaction path that directly routes data from the payment terminal to the bank’s servers, encrypting sensitive personal information that bypasses the POS platform, its system memory, and the POS’s operating system.

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POS data analytics

The Counect solution is based on hardware that collects transaction data and software that provides real-time analytics on sales activity. This solution formats and transmits in-store data to enterprise BI, ERP, and CRM systems. Using Counect, retailers gain unique insights into transaction history to design more effective promotions and reduce markdowns over time.

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Intel® visual retail technologies

From digital posters to intelligent vending machines and point-of-sale devices, retailers can deliver more engaging brand experiences and capture critical sales opportunities when and where they matter most. And with the retail marketplace being driven more and more by technology, solutions like Intel® Retail Client Manager and Intel® Reference Design for Intelligent Vending provide the flexibility, manageability, and security needed to engage customers at every touchpoint.

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Smart cooler

Pepsi’s* interactive vending machine is an innovative, state-of-the-art vending platform with full touch-screen technology. The unit allows consumers to buy PepisCo beverages, send products as gifts to others, and play an on-screen game for the chance to win a free drink. Customers can also view PepsiCo commercials and promotions on demand and charge mobile devices.

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Beverage intelligence

SteadyServ iKeg* uses Intel® technology to give retailers easy, mobile access to cloud-based inventory and performance intelligence.

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Intel retail experience

A hands-on experience zone at Best Buy gives shoppers the opportunity to try, explore, and play with the latest cutting-edge technologies like 3D printing, augmented reality, and digital disc jockey (DJ) remixing.  

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RFID and end-to-end retail analytics

The Intel® IoT Platform enables end-to-end analytics and inventory accuracy to support retail’s omni-channel solutions. This solution showcases how inventory can be instrumented in a live demonstration that tracks tags shared with attendees during NRF. A key component of this solution is the affordable Intel® Quark™ technology-based RFID reader, which seamlessly connects to cloud-based analytics tools. 

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