Anticipating Customers' Purchasing Behavior - AI for Financial Services

Anticipating Customers' Purchasing Behavior - AI for Financial Services

Anticipating Customers' Purchasing Behavior - AI for Financial Services

Advances in technology, coupled with the growth of access to massive amounts of data and information, have led to the rise of the empowered consumer. This case study looks at how Saffron's unique 'similarity analysis' approach to generate rank-ordered product recommendations, helped a leading financial services and insurance company to understand financial states and goals of its millions of indiv...idual members. Results accomplished from a 10-week pilot, which in traditional modeling efforts would take over 18 months, provided high accuracy rates for recommending correct products across a 5-tier product structure.

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