In today’s hypercompetitive insurance marketplace, insurance business leaders are looking for ways to set their organization apart from the competition. That brings up a key question: How do people choose among insurance companies—is it just based on price and premium, or is there more? The fact is that the rise of digital and the power of big data have led to consumer demand for more personalized... products and an enhanced customer experience. These changes offer a tremendous opportunity for insurance companies to transform the nature of the relationship they have with their customers. With wearable health monitoring bracelets and advanced analysis of the data obtained from those bracelets, insurers can create personalized offerings matched to the needs of each individual.