Delivering Customer 360 Insights for Financial Services Solution Brief

Delivering Customer 360 Insights for Financial Services Solution Brief

Delivering Customer 360 Insights for Financial Services Solution Brief

Today’s banking customers use multiple channels, such as web, mobile apps, interactive voice response (IVR), automatic teller machines (ATMs), as well as the branch itself. With the number of products and volume of transactions and locations, customer interactions have become increasingly complex to map. Data silos are pervasive, increasing the need to consolidate, integrate, and analyze informati...on in a cost-effective and timely manner. As a result, many financial institutions access only a fraction of their data, limiting their potential insights.

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