AI UX—Empower People to Achieve Unique Goals

Part of human nature is the need to feel special, and to be acknowledged as an individual. This episode discusses user's need to feel “unique” throughout their technological interactions, and how you can empower people to achieve unique goals!

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Loi, D., Raffa, G. & A Arslan Esme, 2017, ‘Design for Affective Intelligence’, 7th Affective Computing and Intelligent Interaction conference, San Antonio, TX: 

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This is AI:UX, a mini series focused on 10 guidelines that were created for all those that are involved in the design and development of AI based systems. I am Daria Loi. And today, I talk about guideline number seven. Make people feel unique. And empower them to achieve their unique goals. 

Part of human nature is the need to feel special and to be acknowledged as an individual. During many interviews, people describe their need to feel unique throughout their technological interactions. Feeling too predictable makes them feel uncomfortable. Not only do people want to feel unique when they interact with AI, but they want AI to empower them to achieve their goals, especially if those goals seems out of reach too burdensome or complex. 

My research shows that AI usages that make people feel connected with each other as well as cared for make them feel acknowledged, unique, stronger, and empowered to achieve personal goals that are meaningful to them. It is well known in literature that social connectedness has a positive impact on people's wellness and ability to proactively engage with the world around them. Knowing that what you need, want, and do matters, and makes a difference. 

Aligned with that, AI systems that focus on companionship, social connectedness, and mediated social interactions all offer great design and development opportunities. This means focusing on applications that connect instead of isolating its users. It means offering systems that focus on those that have less access to social connectedness. 

Imagine the opportunities of designing smart home systems to provide social connectedness to senior citizens. It also means developing services and systems that focus on true personalizations, catering to the specific needs of a specific individuals, versus offering one size fits all solutions that were designed for a typology of users instead of a real person. 

Imagine designing applications that leverage voice based systems to offer companionship to those that, due to reduced mobility, have less opportunities to directly interact with the world around them. 

Imagine services leveraging audiovisual equipment to enable someone to have enriched social interactions, despite physical or economical limitations. 

Imagine an intelligent system that remembers what you want to achieve, and that contextually prompts and encourages you, suggesting the best way forward, given time, situations, and even the emotional state you're in. 

Thanks for watching. Don't forget to like this video and subscribe. I will see you next week on Tuesday for more AI:UX.

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