The world is transforming — and so is Intel
Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth. As our business transforms to continue to deliver on this vision, our brand message and visual identity are changing, too. Because all you need is an idea and Intel Inside® to go off and do something wonderful.
“Go off and do something wonderful.”
Those words from Intel co-founder Robert Noyce are more than just a great quote. They’re words to live by. Words we’ve taken to heart by putting our heritage at the heart of our actions. These words are our constant reminder that all you need is an idea and Intel Inside1 to do something truly wonderful.
Reimagining Intel in the world
We look different. And that’s on purpose. The new visual expression of our brand is a signal that Intel is entering a new era, where our rich legacy drives our future, where the pursuit of something wonderful fuels everything we do.
Do something that honors the past to forge the future
Simultaneously nodding to our heritage and leaping boldly into what comes next, our new visual identity emanates a renewed sense of confidence and simplicity.
Do something small that leads to something big
When we show up in the world, the Intel identity aims to illustrate how one innovation leads to another, always connected.
Do something that connects us all
When hardware, software and ideas come together, technology makes an authentic human impact and enables meaningful connections.
Wonderful in action
“Do something wonderful” inspires what we do — as well as what we help our customers do. Here are some of our latest impact stories. Proof that all you need is an idea and Intel Inside.
Intel is pledging an additional $50 million to combat the coronavirus through accelerating access to technology at the point of patient care, speeding scientific research and ensuring access to online learning for students.
Karen Walker, Senior Vice President and Chief Marketing Officer (CMO) at Intel, explains why Intel believes it's so important to rethink how our brand expresses itself at this moment in time.