A Better Approach to Social Media Marketing

A Better Approach to Social Media Marketing

A Better Approach to Social Media Marketing

At the request of an international food processing company, Intel designed a big data dashboard for mobile devices, and devised a system that saved $1 million over five years while improving its understanding of customer activity. Cloudera created a marketing data lake that links customer behavior and social media activity. Keeping these functions in-house allows the company to market more effecti...vely, sell information to customers, and eliminate third-party information aggregation fees.

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