Using Analytics to Predict Purchase Behavior

Using Analytics to Predict Purchase Behavior

Using Analytics to Predict Purchase Behavior

A French retailer of household electronics turns to Intel and Cloudera for a data analytics solution to predict customer buying trends. The retailer wished to:
  • Identify the top 500 customer households that were most likely to purchase appliances in the next 12 months
  • Discern the product lines from which those top households were likely to make a purchase
The answers wo...uld help the company improve its planning and construct a business strategy suited to customer purchasing trends.

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