How Smart Design Can Build Trust in Automated Vehicles

How Smart Design Can Build Trust in Automated Vehicles

How Smart Design Can Build Trust in Automated Vehicles

Executive Summary

To Win Consumers, First Earn Trust

It's an exciting time to be on the road. The industry is making huge strides with the technology that enables fully automated vehicles (AVs) to drive themselves. However, designing automated vehicles that people trust is just as important as the technology required to make them work.

Trust interactions will promote ...confidence, control, and a sense of safety for the people operating AVs. At the heart of these interactions are four capabilities: comprehensive sensing, clear communication, response to changes, and multiple modes of interaction. To support these capabilities, active safety and infotainment systems must converge into a unified system architecture. This new system architecture will link self-driving functionality with visual, audible, and other communication with passengers.

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