Redefining the In-Vehicle Experience

Accelerate the Development of Next-Gen In-Vehicle Experiences

Discover a New Drive, Powered by Intel

The vehicle of the near-future will make driving easier, more enjoyable, and safer. It will help drivers stay focused on the road, even as they perform online searches, add appointments to their calendars, or connect to their smart home systems. It will have more screens, too—bold, bright displays for HD content, augmented reality features, and interactivity. The car itself may even be intelligent, learning how to provide better responses to the driver’s voice commands or recognize who is in the car at any given moment.

According to a recent PwC study, annual sales of connected car technologies are expected to exceed USD 130 billion (EUR 116 billion) by 2021. By reimagining experiences inside the vehicle, automakers and transportation providers can differentiate their brands—and win preference in a competitive market. At the same time, they must consider how to best manage their Bill of Materials (BOM), development costs, and time to market.

Intel Enables the Next Era of In-Vehicle Experiences

Intel is empowering automakers and transportation providers to meet consumer demand for more features, connectivity, and intelligence in the vehicle—and do it time- and cost-efficiently. By providing incredible compute performance, scalable designs, a strong partner ecosystem, and technologies to drive system consolidation, we’re making it easier and more affordable for the industry to create exciting, intuitive digital experiences.

Car-to-Cloud Intelligence

To deliver the helpful features, HD screens, and connectivity drivers want, automakers, and transportation providers need performance-packed compute and graphics, purpose-built artificial intelligence (AI), and the connectivity to bring it all together.

Intel delivers a comprehensive portfolio of technologies to support these experiences:

  • Intel® automotive SoCs come in a range of product offerings, so compute performance can be scaled up and down model lines without significant alterations to design. This flexibility maximizes the reuse of hardware and software investments across fleets and brands.
  • Intel powers features like speech recognition, driver awareness, and augmented reality with AI technologies, including accelerators for computer vision and support for natural language processing.
  • Intel® technologies for the data center help automakers and transportation providers use vehicle data and AI to improve safety features, mapping, predictive maintenance, and other driver services.
  • Intel provides advanced solutions for in-vehicle communications today—including high-speed LTE, Wi-Fi, Bluetooth®, and GNSS—while paving a path to ultrafast 5G tomorrow.
  • Intel hardware- and software-based security solutions include strong protection in and around the Electronic Control Unit (ECU), authentication for over-the-air updates, and trusted cloud services.

Android OS Optimized for Intel

As the cockpit becomes increasingly complex, automakers are looking to simplify the design, deployment, and management of in-vehicle infotainment (IVI) systems. By extending Android OS to run IVI systems, Google has brought smartphone-like ease to the vehicle’s central screen while allowing developers to customize features quickly and with little up-front cost.

Intel works closely with Google to ensure Android is optimized for Intel® platforms. With Android running on an Intel automotive SoC, automakers get optimized processing, support for the latest Android software, and security features. Intel is the leading silicon contributor to the Android software stack, upstreaming more than 75,000 patches to the Android Open Source Project (AOSP) as of May 2018. Since 2009, Intel has employed thousands of software engineers to ensure that Android delivers top-notch performance, scalability, power efficiency, and security on Intel platforms.

ECU Consolidation to Speed Development

With each new feature, system, or HD screen in the vehicle comes additional complexity and cost. By consolidating the ECUs for IVI systems, instrument clusters, and informational ADAS, automakers can accelerate their development cycles while reducing material costs and weight.

Intel automotive SoCs drive ECU consolidation by providing scalable compute elements, high performance with headroom for platform longevity, and virtualization for safety-critical workloads. As more features and workloads are added to vehicle models, Intel compute elements can scale to accommodate demanding new applications, while retaining the flexibility to migrate workloads as needed. By enabling the consolidation of ECUs, Intel can help automakers speed time to market, add new features to differentiate luxury models, and “trickle-down” features to mid-range models.

Intel® Development Platform for In-Vehicle Experiences

The Intel® development platform for in-vehicle experiences is designed to bring IVI, digital instrument clusters, and informational ADAS to market faster. The platform offers Intel Atom® automotive processors, prequalified automotive modules, an automotive reference board, and a developer kit. With products specially designed for in-vehicle experiences, automakers and suppliers can accelerate the development of cross-fleet solutions and consolidate systems while maximizing profit margins. Multiple validated SKUs are available.

User Experience Leadership

To create the best in-vehicle experiences, automotive designers must understand drivers and passengers as human beings. Led by dedicated teams of social scientists, Intel conducts extensive research on user experiences and makes deep investments in academic research. We also engage in collaborative design with key industry leaders and experiential analysis to advance human-machine interface (HMI) design. This research, combined with platforms built on the latest Intel automotive processors, enables the industry to deliver intuitive in-vehicle experiences that keep the driver focused on the road ahead.

The Auto Industry Builds on Intel

Intel has built a partner ecosystem and developer environment that speeds the deployment of new features while lowering overall cost and risk. We work with a range of suppliers and software vendors to bring integrated, future-proof solutions to the industry, and support every major automotive OS, including Android and Linux. As a result, Intel® technology can be found in vehicle models of nearly every major automaker and many tier 1 suppliers.

Redefining In-Vehicle Experiences


More consumers are comparing vehicle models based on Internet-enabled media features like those they use daily on their smartphones. Bringing this experience into the vehicle requires touch and voice control, connectivity to mobile devices, and upgradability throughout the life of the vehicle. With high performance compute, visually stunning graphics, and support for Ultra HD 4K video, platforms built on Intel automotive processors enable automakers to create and support amazing in-vehicle experiences.

Digital Instrument Clusters

Instrument clusters with high-resolution displays can deliver critical information more effectively and personalize the driving experience. Intel automotive processors deliver stunningly crisp and lifelike graphics for digital instrument clusters with Ultra HD 4K resolution.

Rear-Seat Entertainment

Choice is always the key driver when it comes to entertainment. Intel is working with top automotive brands to deliver compelling entertainment options for passengers. A single Intel automotive processor can match the highest resolution commonly available at home while running three independent displays at once. This greatly reduces the complexity of rear-seat entertainment designs while giving each passenger the entertainment of their choice.

Other Use Cases

Intel hardware and research are driving advancements in other key use cases:

  • Personal, secure recognition in ride- and car-sharing networks will allow vehicles to identify a passenger, call up favorite content and settings, know who is sitting in front of which screen, and keep personal details secured and private from other riders who use the vehicle.
  • Navigation systems will help people find and get where they want to go seamlessly thanks to high-resolution, responsive displays; real-time traffic and rerouting from the cloud; and hands-free natural language interactions.
  • External cameras can deliver critical information more intelligently, thanks to the improved video processing capability of the latest Intel automotive processors.
  • Driver assistance systems that deliver real-time feedback are saving money and lives by helping drivers correct unsafe behaviors.
  • Heads-up displays are increasing both safety and driver engagement. Intel automotive processors provide the advanced video capabilities and high levels of coordination among cameras, sensors, and the compute core of the vehicle needed to support heads-up displays.

Beyond the Expected

What will it be like to drive the car of the future? At Intel, we’re working to make experiences more engaging and more human than seems possible by today’s standards. And we’re doing it by delivering more compute performance; greater video and computer vision capabilities; and enhanced flexibility that will free automakers to spend more time on creating amazing experiences and less on system integration.

Tomorrow’s driving experiences are being defined now, and with Intel® technology helping power them from car to cloud, the future will be here sooner than many might expect.