Technology with the Environment in Mind

Green Homeowners as Lead Adopters: Sustainable Living and Green Computing

Jay Hasbrouck, Digital Home Group, Intel Corporation
Allison Woodruff, Intel Research Berkeley, Intel Corporation

Index words: ethnography, green homes, green consumerism, green technology, sustainability

Citations for this paper. Hasbrouck, J.; Woodruff, A. "Green Homeowners as Lead Adopters: Sustainable Living and Green Computing." Intel Technology Journal. http://www.intel.com/technology/itj/2008/
v12i1/4-homeowners/1-abstract.htm (February 2008).

ABSTRACT

In this paper, we explore opportunities for green computing, drawing on our ethnographic study of 35 green households in the United States. We begin by discussing recent shifts in Western environmentalism and the growth of green consumerism. We then explore green social networking processes and how these relate to perceptions of corporations, openness to new technological solutions, and our participants' perceptions of computing devices. We conclude with a framework of strategies for green computing technologies that is based on our analysis.

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