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Motivation in Ethnography and Previous Research
This project is grounded in preventive cardiology and ethnographic research on interpersonal conflict.
Cardiovascular health is increasingly understood as the accumulation of behaviors, perceptions, and
emotional reactions throughout life. This lifestyle view is reflected in etiological metaphors for
cardiovascular disease; even the explanation of heart failure is shifting from the dichotomous model of a
"broken pump" to the process of "progressive remodeling." Cardiovascular disease progression is influenced
by an array of stressors, including hostility or proneness to interpersonal conflict (reviewed in [11]).
The cumulative stress of repeated interpersonal conflicts, like the damage incurred by insufficient sleep,
poor nutrition, and inactivity, leads to a prolonged deregulation of the autonomic nervous system and what
is termed "allostatic load" [12].
Psychological interventions can help people modulate interpersonal stress and its consequences. Cognitive
behavioral therapy can have dramatic effects by training people in "emotional regulation" or what
mindfulness practitioners call "catching the flicker before the flame." Patients learn to critically
evaluate the automatic thoughts and maladaptive interpretations that generate negative emotions and
reactions. To address a highly conflictual style, this therapy emphasizes the tendency to perceive
irritating situations as intolerable and unjust. Through self-awareness, patients learn to modulate their
emotional and physical reactions to stress. The therapy also emphasizes alignment of behaviors with goals,
assertive problem solving, and relaxation exercises [13].
The biggest limitations in behavioral medicine and psychotherapy are scalability: few people have access
to good mental health care. The continued stigma associated with psychotherapy adds another barrier to
those who could benefit. Furthermore, interventions are generally not available in the moments of greatest
need. Therapy appointments are scheduled, stressful interactions are not.
Ethnographic interviews illuminated contexts for interpersonal stress, physical symptoms associated with
conflict, and personally tailored coping strategies. Below are several examples that inspired concept
development.
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Irritated by loud fellow travelers on the subway, a woman sheltered herself with mobile tools "I
shifted my iPod* to something more soothing, opened my book and locked myself in a little cocoon."
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"Sometimes I'll lock myself in the bathroom (just to take a breath)... my kids are pounding on the
door." This self-described "married single mom" sets her phone display to read "calm now." (Figure 5).
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A man invents reasons to leave irritating work meetings, "I'll say I have to go get something at my
desk... just to get out of a meeting for a bit... sometimes I half convince myself that this is true... it's a
really internalized strategy I've developed to step away."

Figure 5: A woman reprograms her mobile phone display "I look at it, I breathe and I get calm."
As an ethnographer and a clinician, I was impressed by the immediate effectiveness of these strategies. In
contrast to common therapeutic techniques, they are highly contextualized, personalized, and almost
instantaneous. They point to exciting opportunities for mobile therapies to enhance and expedite clinical
medicine.
The Research Prototype
Continuous monitoring of stress is coupled with timely mobile feedback (see Figure 6). Mobile
interventions are prompted by cardiovascular, contextual, and subjective stress indicators. The
interventions are inspired by cognitive behavioral therapy and mindfulness practices and they are
translated to mobile interfaces. The intent is to provide support, when and where it is most needed, to
help alleviate emotional distress and limit cumulative risk of cardiovascular disease.

Figure 6: Mobile heart health.
Mobile therapy is triggered by physiological, contextual and
self-reported stress indicators. This woman's phone provides an "exit strategy"a
call away from a conflictafter detection of cardiovascular stress. The goal is to improve
emotional regulation and reduce the risk of cardiovascular disease.
Components of Embedded Assessment
Monitoring. Wireless monitoring of physiological, contextual, and self-reported stress occurs via worn and
environmental sensors and phone applications. Physiological sensing occurs via a chest-worn sensor that
tracks heart rate characteristics, temperature, and movement. Contextual indicators are measured with
location beacons and a calendar system. Self monitoring occurs via a touch-screen translation of a mood
questionnaire [14], and a "panic button."
Below Figures: In addition to physiological sensors, location beacons, "mood mapping," and a "panic
button" also monitor stress indicators.

Figure 7a: Bluetooth* and iMote* detect stressful transitions between home and work, and prompt contextually
appropriate therapies

Figure 7b: Mood Mapping allows touch-screen indication of emotional valence and intensity

Figure 7c: Pressing the "panic button" expresses fiery rage and initiates the "exit
strategy" intervention
Compensation. Feedback based on cognitive therapy protocols [13] to encourage reinterpretation of negative
thoughts, physiological relaxation and behavioral change is triggered by the stress indicators above. The
feedback is adapted to the mobile form factor and personalized. Examples include animated breathing
exercises, provocative questions, music and imagery.
Below Figures: References to cognitive therapy [13].

Figure 8a: Breathing exercises offer guided relaxation

Figure 8b: Positive images are beamed before stressful encounters to inoculate against conflict

Figure 8c: Invitation to reappraise automatic thoughts
Prevention. This system is intended to reduce the risk of cardiovascular disease by improving emotional
regulation and limiting the cumulative toll of interpersonal stress.
The mobile heart health system illustrates some of the value propositions and capabilities of embedded
assessment that could inform future products. In upcoming field studies, we will examine how people relate
to this feedback system over time, how they integrate it with their other healing and communication
practices, and most importantly, how it affects their emotional and physical health.
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