Did you know nearly one-third of all retail workers get no training at all? This study by Axonify also reveals up to 27% of employees who do receive training stated it was ineffective because it was boring and not engaging.

Retail sales staff, who represent the face and initial contact point of a company, play a crucial role. They are the ambassadors of the brand and create critical customer experiences that can either make or break a sale.

An exceptional customer experience can significantly boost a company's outcomes across many areas, including sales, loyalty, and brand advocacy. However, PwC's Future of Customer Experience report reveals an "experience disconnect" between customer expectations and what businesses deliver.

The report offers insights into bridging this gap to elevate customer satisfaction.

Delivering effective training to sales associates is crucial, yet challenging. Mobile learning, or m-learning, is a powerful tool in this context, offering flexibility, accessibility, and engagement that traditional training methods struggle to match.

Mobile learning refers to the delivery of educational content via mobile devices, such as smartphones and tablets, allowing learners to access training materials from anywhere at any time. This approach aligns with the modern lifestyle, where mobility and time efficiency are highly valued.