Close-Up on BMW Group

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With its brands BMW*, MINI*, and Rolls-Royce*, the BMW Group concentrates exclusively on the premium international automobile and motorcycle market segments. With more than 106,000 employees worldwide and 24 production sites in 13 countries, BMW Group's IT infrastructure is extensive and vital to the smooth running of the organization.

Forming the backbone of this complex infrastructure, SAP* enterprise software and business solutions support a variety of mission-critical applications. These include BMW Group's production and process workflow system as well as applications for engine manufacturing, supply chain, logistics, financial services, human resources, marketing, and other support functions. Increasingly complex management, spiraling costs, and the restrictions of being tied to a proprietary system all prompted BMW Group to migrate its worldwide SAP environment from a RISC* infrastructure to an x86 server architecture based on the Intel® Xeon® processor 7300 series.

"The Intel Xeon processor 7300 series offers superior performance and much greater energy efficiency," explains Daniel Ventner, SAP ISM coordinator for the BMW Group.

*Other names and brands may be claimed as the property of others.