Director of Experience Insights Research
Interaction & Experience Research Lab
Dr. Tony Salvador, Senior Principal Engineer, currently directs research in the Experience Insights Lab within Intel Corporation. His team's role is to identify new, strategic opportunities for technology based on an understanding of fluctuating, global socio-cultural values. Tony leads a team of social scientists and business analysts to look for, find and develop viable opportunities to create local, sustainable value with new high tech products, services and infrastructures. His ongoing research interests concern disruptive innovation practice, development and new market creation with an ethnographic perspective.
Previously, he directed research for the Emerging Markets Platforms Group and was instrumental in the research and design of the Intel powered classmate PC. Prior to that he was a research scientist and co-founder of Intel's People & Practices Group.
Tony received his bachelor's degree in Experimental Psychology from Franklin & Marshall College in Lancaster, Pennsylvania. He earned a Ph.D. in Human Factors and Experimental Psychology at Tufts University in Boston. He has over 50 published papers and patents in academic journals as well as more popular venues.