Home ›  Press Room ›  News Releases ›
Intel News Release

Move Over Big, Beige Box, Home PCs are Getting a Makeover

INTEL DEVELOPER FORUM, Beijing, April 17, 2007 – Intel Corporation today announced the winners of the USD$1 million Intel® Core™ Processor Challenge, a contest designed to spur industry innovation in new, stylish and high-performing PC designs based on the Intel Viiv™ processor technology featuring Intel Core 2 Duo processors.

Saying "goodbye" to the traditional big, beige box, TriGem Computer Inc. from Korea was awarded the grand prize for creating the best mix of style, acoustics, functionality and features for digital home entertainment with the company's Home Theater Lluon "Black Crystal" design. Mesiro from Norway garnered the first runner-up nod for its "Asono Merium" system.

"Intel is passionate about helping making sure home computers evolve to become as sleek and fashionable on the outside as the level of performance and innovation Intel processors provide on the inside," said Eric Kim, senior vice president and general manager, Intel's Digital Home Group. "Intel continues to evolve PC technology, making PCs ever more powerful and energy efficient, and we hope contests like this inspire others in the industry to match our aggressive pace of innovation."

Intel Viiv processor technology-based PCs are powered by the high performance and energy efficiency of the Intel Core 2 Duo processor. Featuring two cores or "computer brains," the Intel Core 2 Duo processor has made it possible for the industry to reshape how consumer PCs look, sound and respond to people's entertainment needs. Smaller and sleeker computers enabled by these Intel technologies, coupled with the increase in online content and high bandwidth broadband connections, make it easier for consumers to enjoy their content in and around the home.

Like cars and mobile phones, as computers continue to become a larger part of people's daily lives, style is an increasingly important consideration to consumers who integrate them into a variety of rooms, lifestyles and uses. A recent Intel study1 found that 73 percent of U.S. adult computer users want to buy technology products that reflect their personal style.

"In the past, it has sometimes seemed like computer manufacturers were following Henry Ford's motto: 'The customer can have any color he wants so long as it's black,'" said Genevieve Bell, senior researcher and anthropologist for Intel. "But today we are seeing the beginnings of a remarkable proliferation of styles, shapes and colors. And that is a good thing. We expect more – computers should not only offer compelling and meaningful experiences but also fit into the aesthetics and styles of our homes.”

Announced at the San Francisco Intel Developer Forum in September, the Intel Core Processor Challenge was open to original design manufacturers (ODMs) and original equipment manufacturers (OEMs) of PCs worldwide. TriGem will receive up to USD$300,000 to help offset the costs of enabling the mass production of its grand-prize winning system and up to USD$400,000 for co-marketing and promotional activities with Intel around the winning system. The first runner-up winner, Mesiro, will receive up to USD$300,000 to help offset the costs of enabling the mass production of its winning system.

Bringing expertise in technology, design and style, the panel of judges for the finalist submissions consisted of IDEO Founder and Chairman David Kelley; Ziff Brothers Investments Senior Vice President, Technology Strategy Michael Miller; Intel President and CEO Paul Otellini; and GQ magazine Associate Editor Kevin Sintumuang.

The Intel Core Processor Challenge, a unique and exciting way to encourage PC innovation, will be conducted again this year. The winner is expected to be announced at the Intel Developer Forum scheduled for September 2008 in San Francisco.2

View the complete Intel Developer Forum press kit at http://www.intel.com/pressroom/idf.

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.



 
 
Related links
 
 
 
 
Winners of the Intel® Core™ Processor Challenge
Click the images below to download high-resolution versions or click here for the full set.

Chopper with white background
The Black Crystal Home Theater PC by TriGem of Korea was announced the winner of the Intel® Core™ Processor Challenge.
 
Chopper with gradient background
Asono from Norway garnered the first runner-up nod for its "Merium" system in the Intel® Core™ Processor Challenge.
 
Chopper with callouts
The Intel® Core™ Processor Challenge, a contest designed to spur industry innovation in new, stylish and high-performing PC designs, received entries from all over the world and yields a USD$1 million dollar prize. Judges include Intel President and CEO Paul Otellini, IDEO Founder and Chairman David Kelley, Ziff Brothers Investments Senior Vice President Michael Miller, and GQ magazine Associate Editor Kevin Sintumuang.
 


Back to Top