Mattel And Intel Debut New Line Of Intel® Play™ Smart Toys At The American International Toy Fair

Intel® Play™ Digital Movie Creator and Intel® Play™ Computer Sound Morpher Empower Children to Use Their Imagination and Creativity

NEW YORK, Feb. 14, 2000 -- Mattel, Inc. and Intel Corporation introduced a new line of Intel® Play™ smart toys for 2000 at the American International Toy Fair today. The new PC-enhanced toys, designed and developed jointly by Mattel and Intel, include the Intel® Play™ Computer Sound Morpher and CD-ROM, the Intel® Play™ Digital Movie Creator and Editing CD-ROM, and the Intel® Play™ Me2Cam™ Virtual Game System with Fun Fair™ CD-ROM. The new products encourage children to explore, create and have fun on the PC.

"Today's children are very technologically savvy and the computer plays a big part in their daily lives," said Monique Sullivan, director of marketing for Intel Play at Mattel. "Together with Intel, we are expanding our line of high tech toys to offer children new ways to use their PC to discover, create and play."

In 1999, Mattel and Intel developed Intel Play, a brand of PC-enhanced toys that allow children to explore the world around them in a whole new way. Their flagship product, the critically acclaimed Intel® Play™ QX3™ Computer Microscope, was unveiled at the 1999 American International Toy Fair and was considered one of the most innovative new product introductions of the year.

"The feedback we received from industry experts and families on our first Intel Play QX3 Computer Microscope product was tremendous," said Jeff Abbate, director, Intel® Play™ Smart Toy Lab, Intel. "The Intel Play toys are fun to use and inspire creativity and imagination in children. And because these are PC-enhanced technology toys, we can deliver a $1,000 PC experience for under $100."

The Intel Play Computer Sound Morpher and Editing CD-ROM is an innovative new listening toy that lets children ages six and older record the voices and sounds around them and then morph and mix them on the computer in funny and surprising ways. The Intel Play Computer Sound Morpher features pre-set sounds, cool filters like "echo" and "ballpark" and fun morphing tools to bring sounds to life. Children will have fun creating cool animated creatures to send with messages in e-mail postcards. Available this fall for an anticipated retail price of under $45, the Computer Sound Morpher works on PCs with 200 MHz Pentium® processors or faster, a sound card, and Windows* 95 or 98.

Featuring a wide angle lens to capture whole scenes, as well as a telephoto lens to grab images up close, the Intel Play Digital Movie Creator and Editing CD-ROM lets children ages eight and older direct, film, star-in and edit their own movies on the computer. Whether tethered to the PC or freestanding, the digital movie camera captures live video and still images which can be downloaded onto the computer and combined with creative sound files, video filters and text imagery. Available this fall for an estimated retail price of under $100, the Intel Play Digital Movie Creator works on PCs equipped with a USB port, 233 MHz Pentium processor or faster, sound card, and Windows 98. In addition to the camera, it includes a microphone and tripod stand.

The Intel Play Me2Cam Virtual Game System with Fun Fair CD-ROM magically transports children ages four and older into a computer game where they can see themselves play on the computer screen. The child's body movements control the action in five fun-filled games, allowing them to snowboard down a mountain, dance to music, pop bubbles with their hands inside a bubble machine and more. Available in March for an estimated retail price of $69.99, the Intel Play Me2Cam Virtual Game System with Fun Fair CD-ROM works on PCs equipped with a USB port, 233 MHz Pentium processor with MMX™ technology or faster, sound card, and Windows* 98.

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