"David Sward explains the why's, what's, and how's of IT value measurement, presents an intuitively appealing vocabulary, and offers an impressive portfolio of instruments to manage IT investments to produce measured business value. Sward's Measuring the Business Value of IT should be required reading for all managers involved in innovating business processes enabled by IT."
—Lars Mathiassen, Professor, Computer Information Systems, Center for Process Innovation, J. Mack Robinson College of Business, Georgia State University
"David Sward shows how to tie investment in information technology to a firm's bottom line. Sward's approach emphasizes the importance of collecting empirical evidence to evaluate return on IT investments in dollar terms."
—Roger Schvaneveldt, Director of Applied Psychology, Arizona State University Polytechnic
"Sward's book is at its best in describing twin ideas—urging IT professionals to concentrate on user-centric projects rather than technology-centric products, and grounding projects in metric terms, both for anticipated and measured results. Measuring the Business Value of Information Technology should be required reading for IT project managers before staffing their next project."
—Charles House, Director, Societal Impact of Technology, Intel Corporation
"Intel's IT Business Value program deserves to be widely emulated. David Sward was one of the program's founders, and he gives the inside details on how it was developed and implemented. This book should influence IT investment and management practices for years to come."
—Robert Laubacher, Research Associate, MIT Sloan School of Management
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