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Trademarks and Brands Guidelines on symbols and ownership acknowledgments
Following are guidelines for the use of trademark symbols and acknowledgments for Intel's trademarks
Trademark Symbols
- In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
- Properly designate (with ®, ™ or SM) all of Intel's trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy.
- In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
- In newsletters, magazines, and publications containing multiple articles:
- Properly designate (with ®, ™ or SM) all of Intel's trademarks on the first occurrence in the Table of Contents, in headlines and on the first occurrence in EVERY article in which they are used.
- In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
- Properly designate (with ®, ™ or SM) all of Intel's trademarks on the first occurrence in the Table of Contents, in headlines, and on the first occurrence in text.
- In all charts or graphs, properly designate trademarks (with ®, ™ or SM), as they could be copied or pulled and used independently.
- In all tag lines incorporating a trademark slogan, e.g. "Intel. Leap ahead.™", always use the trademark symbol in every reference.
Trademark acknowledgments
- Properly footnote and acknowledge trademark ownership, preferably identifying Intel marks as being owned by Intel Corporation, e.g., [Mark] is a trademark of Intel Corporation in the U.S. and other countries.
- Note: Trademarks and logos licensed by Intel to you may have specific contractual acknowledgment requirements or other restrictions. Refer to your contract or license for specific requirements.
Usage Examples
| Right | Wrong |
|---|---|
| Look for PCs with Intel® Centrino® processor technology. | Look for PCs with Centrino. |
| Itanium® processor-based computers | Itanium® 2 computers |
| The XYZ 850 system contains an Intel® Celeron® dual-core processor. | XYZ's new product name is "Celeron® Dual-Core 850" |
| Joe's Computer Shop sells Intel® Pentium® 4 processors. | Joe's Computer Shop sells Pentium 4s |
| Intel Inside® program | Intel Inside |
| Intel® Core™2 processor with Viiv™ technology | Intel® Core™ Viiv™ processor |
| Intel® Core™2 Duo processors | Core™ 2 Duo computers |
| Intel. Leap ahead.™ | Leap Ahead |
| Intel SpeedStep® technology | Everyone should have the SpeedStep |