|
|
| |
Corporate Responsibility Report 2005
Intel Technology and Expertise in Our Communities |
|
 |
| In the hands of imaginative and
inspired individuals, organizations and communities, Intel technology and our employees’
know-how can change people’s lives. The following are examples of how Intel
people and technological innovation came together to address community challenges in 2005.
|
|
|
Governments worldwide recognize the pressing need to connect
citizens and businesses with technology to improve national competitiveness,
spur economic vigor, and build a knowledgeable, productive workforce. Intel has
played a role in these efforts around the world.
In many countries,
Intel’s government-assisted PC programs (GAPPs) bridge the technology
divide. Our involvement in these efforts focus on three areas: citizen
purchasing programs, education, and small and midsize businesses. Successful
GAPPs inspire citizens to bring technology home by providing incentives such as
tax rebates, subsidies and tariff reductions.
One of the more popular citizen purchasing programs is the United Kingdom’s Home
Computing Initiative, launched in 1999, in which employers can loan computer
equipment to employees tax-free. In Italy, a rebate on PCs prompted 40,000
purchases, and in Brazil a Linux*-based PC Conectado program offers tax
rebates.
In the Philippines, education is as much a hurdle as affordability. A program
launched by Intel and President Gloria Macapagal Arroyo made it easier to buy
a computer and provided a PC platform tailored to the needs of the Philippine
population, as well as an education and awareness campaign.
 Community PC. Intel
has developed a
Community PC to meet the requirements of rural and farming communities
in China, India and developing geographies around the world. Designed to
provide Internet access in rural and remote areas, the Community PC program
currently has 10 pilot locations in India.
|
| |
| |
| Stakeholder Editorials |
As part of our engagement
efforts, we invited our
stakeholders to provide
commentaries on our programs,
performance and reporting. We
have included the submissions in
their relevant areas.
“[Intel] is to be commended on [the] hard work and dedication to helping
smaller towns utilize technology more efficiently for the benefit of our
citizens.”
IT manager
Corvallis, Oregon, U.S.
“Universiti Sains Malaysia [USM] is the first Malaysian university to
benefit from Intel’s Mobile Initiative for Learning in Education, a
program for accelerated adoption of mobile computing and wireless technology.
Thank you to Intel Public Affairs, the initiator and integrator.”
Professor Datuk Dzukilfri Abdul Razak
Vice Chancellor, USM
|
| |
|
|
|
For areas where electricity supply is sporadic, the Community PC can function
using a car battery as its back-up energy supply. The computer also contains
special screens and filters to reduce the amount of dust and insects that can
enter the case and affect reliability. The computer can handle extreme heat
conditions—more than 38 degrees Celsius (100 degrees Fahrenheit).
 Farmer PC. In
2005, Intel introduced the Farmer PC in China. This computer, designed to meet
the needs of agrarian-based communities, shipped to 500 families in July. These
inexpensive Linux-based machines, equipped with lower end Intel processors and
priced at about $350, operate with home-appliance simplicity and offer
online access to agricultural market data as well as planting and cultivation
tips. The Chinese government views the Farmer PC as a way to increase the
productivity of its workforce and reduce the technology gap between city and
country.
“This is not a complex, cold machine, but a lively information
application system to us,” says Yushan Zhang. Zhang is a farmer who tends
row crops outside his home and also runs a small family hotel in Hexi Village
outside Beijing. Zhang, the first purchaser of the Farmer PC, says he uses his
computer for light accounting and allows his children to use it for homework
and games.
Education
Education plays a primary role in our digital inclusion efforts. In India, we
are working with the National Institute of Information Technology (NIIT),
India’s largest computer education services provider, to expand its K-12
initiative. The program reaches more than 1 million students, and by 2010, it
will reach over 10 million students in 30,000 schools. As part of our
involvement, the Intel Solutions Group will work with NIIT to increase access
to technology in villages, support wireless deployment in school districts and
introduce technology-assisted learning in schools. In addition to our strategic
relationship, Intel Capital entered a first-of-its-kind deal with NIIT—a $10
million strategic investment to help NIIT build and operate high-tech IT
infrastructure in government schools.
France recently unwired each of its 88 universities. Students got free
broadband wireless, and the campaign also offered a creative financing deal for
purchasing laptops—students could own their own for “the price of a cup
of coffee per day.” Within nine months, laptop ownership doubled, from 8%
to 16%. Working with Intel, financial institutions and key original equipment
manufacturers, the French government gave students incentives to invest in
notebook PCs.
In the United States, we awarded a $57,720 grant to the Nashoba Regional School
District in Massachusetts to provide math teachers with 20 wireless tablet
computers and six classroom projectors. Now, instead of spending time writing
problems on blackboards with their backs to the class, teachers can do the work
on their computers ahead of time, annotate it during class, and wirelessly beam
the information to the classroom projector.
Need-Based Solutions
As part of our digital inclusion efforts, we have collaborated with a number of
organizations to develop need-based solutions for communities around the world.
These solutions include the following:
Navajo Initiative. In cooperation with the Center for Economic
Self-Reliance at Brigham Young University and the Navajo Trust (Developing
Innovations in Navajo Education, Inc.), we are working with Navajo farmers to
help them use computing technology and Internet access to battle conditions of
poverty, unfavorable geography, changing government policies and years of
isolation.
The Navajo Trust obtained a grant from the U.S. Department of Agriculture to
provide laptop computers to an initial group of 50 at-risk farmers. Using the
Navajo Nation’s satellite-based wireless network and Intel® Centrino®
mobile technology-based laptops, these farmers now have access to the Internet.
A home page provides them with resources to improve their farming and ranching
by accessing the latest agronomic knowledge. They can also find ways to improve
their crop yields while preserving their cultural heritage and traditional
farming practices. The computers contain pre-loaded software that allows
farmers and ranchers to better track their agricultural assets and make
investment decisions.
One key initial finding of this multi-year project is that the power of
advanced technology becomes more pronounced when individual users have
pre-existing knowledge of both agriculture and technology. To date, one of the
most successful program elements has been putting computers in the hands of
local farm service agents, who use these tools to help other Navajos improve
their productivity and standard of living.
Bringing Internet Access to the Underserved. Intel and six
other technology companies participated in a two-year project to bring
Internet access to low-income families in developing countries. The project,
developed through a consortium called IT Access for Everyone, launched at the
January 2004 annual World Economic Forum. Since that time, the consortium,
which includes AMD, Cisco Systems, Dell, Philips Electronics and others, has
set out to discover how best to deliver Internet access in areas with large
numbers of low-income residents.
Market research in the favelas of Sao Paulo, Brazil showed that the
population needed “specific value offerings” over the Internet—such
as education, job seeking, training for a better job and health-related
services—more than they needed a low-cost device. As part of the business
model, consortium members agreed to set up a pilot Internet job search and
training venture in Sao Paulo, funded by both government and private entities
and managed by a third party, Camila and Centro Social Nossa Senhora das
Graças. As part of the pilot, citizens were offered job searching and
placement training.
Small and Midsize Businesses
Small and midsize businesses play an important economic role in many countries,
often accounting for half of a country’s gross domestic product and employing
up to 90% of its workforce. To help small and midsize businesses advance and
compete, Intel has teamed up with governments and the local industry to
provide IT awareness, tangible solutions and financing.
Intel collaborated with the Ministry of Economy and Industry in San Jose, Costa
Rica to develop a comprehensive effort to promote information and
communications technology (ICT) adoption by small and midsize businesses
throughout the country. Attractive financing, training and technical
support, and hardware and software discounts were offered to 30 selected companies as part of a program of “digital makeovers” to show how ICT adoption helped improve business plan execution.
In Malaysia, Intel worked with Maybank, the country’s largest bank, as well as
local Internet service provider TM Net and other ecosystem providers, to
educate business owners about available technologies, provide end-to-end
solutions, and offer a flexible financing plan.
In conjunction with the efforts of our new industry-focused Digital Health
Group, Intel has made a commitment to help bring computing technology to
healthcare through our community relationships.
In China, we joined hands with Cisco, HP and Tianjian (China’s number one hospital
information management system provider) to establish an integrated WLAN-based
mobile clinical care solution in July 2005. This effort, aligned with the China
Ministry of Health’s vision for digital hospitals, provides wireless-enabled
tablet PCs that allow doctors to prescribe medicine and transfer information to
and from patients’ charts while on rounds. Nurses now use wireless-enabled
PDAs to easily update records to include patients’ responses to treatment,
vital signs and medications that have been dispensed at any point on the
continuum of care.
In India, current healthcare resources offer one hospital bed for every 1,300
citizens and one doctor for every 15,500 people. For the 600 million villagers,
travel to clinics can prove impossible. To address the needs of these people,
Intel India is helping to set up village resource centers where telemedicine
can bridge the gap between patient and doctor. The Indian Space Resource
Organization will provide communications to the centers via satellite. Intel is
providing desktops, laptops and other infrastructure. Amitra, an educational
institute devoted to community development, will set up, develop and host the
resource centers. The team installed 25 centers during phase one of the project
in 2005, with a long-term goal of supporting 6,000 villages.
Intel Community
Solutions, a unique worldwide effort of Intel Public Affairs, is
committed to promoting positive social change through the innovative and wise
use of technology. This initiative mirrors many of the broader digital
inclusion efforts but relies on the strong relationships we build and maintain
in our site communities around the world. Community Solutions projects involve
specific technology solutions crafted to solve unique community challenges.
These solutions often serve as early proofs of concept for later expansion. In
2005, Community Solutions projects attracted more than $40 million of
investment in Intel technology that also helped address local community challenges.
Intel Community Solutions programs in 2005 included the following:
 Real-Time Traffic Information for Philippine Commuters.
Timely information on traffic snarls, road accidents and everyday congestion is
just a keystroke or click away for commuters in Cavite, Philippines, thanks to
the Cavite Traffic Information System (CTIS). A collaboration between Intel,
local technology firms and the provincial government, CTIS provides commuters
with traffic-related public service announcements online and through cell
phone-based Short Message Service subscription.
Wireless Mobility for Israeli Parliament. Visitors, members of
parliament and the media can access Internet-based resources using a new
wireless system that Intel installed in Israel’s parliament building, the
Knesset. We initiated the project and supplied the WiFi equipment that affords
wireless connections. Intel IT personnel provided consulting services to the
Knesset’s computer unit. In the final stages of the project, additional
sections of the Knesset building and its new extension will become wireless.
The project is expected to help students, tourists and other visitors have a
richer experience while visiting this historic government facility.
Support for Small and Midsize Business Initiatives in the U.S. In
Chandler, Arizona and Hillsboro, Oregon, Community Solutions worked with other
Intel business groups to install and launch technology centers in local
chambers of commerce. The project is designed to help small businesses discover
the latest technology so they can be more profitable.
|
‹ Previous
Next › |
|
|  | |
|
