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Intel
Intel 1997 Annual Report

table of contents
annual report site map
investor relations
www.intel.com
Intel Corporation 1997
a strategy for growth

a consistent approach the technologythe markets
the brandthe results

Technology
Intel is committed to continually improving the computing experience for PC users by delivering faster, more powerful processors. The complexity and performance of our microprocessors have increased exponentially over the years, making possible dramatic improvements in all kinds of software. From 3D financial charts to lifelike video animation, the software content available on PCs today taps the increased processing power of Intel microprocessors to deliver an exciting, media-rich computing experience.

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Global markets
In many areas around the world, PCs are not yet as common as they are in the U.S. and Europe. Intel will continue to focus on emerging computer markets worldwide, with initiatives such as our branding programs, which help stimulate demand and educate potential PC users about the benefits of Intel architecture-based PCs. We are also working to supply appropriate products in emerging markets, so that consumers and businesses worldwide can take advantage of the power of today's PCs.

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Branding
The Intel brand continues to be one of our most important assets. In 1997, the journal Financial World** ranked Intel number 8 among worldwide brands, placing us in the company of household names like Coca-Cola, McDonald's and Sony. Around the world, our branding programs have helped make people aware of the power and excitement they get when their PC has an Intel processor inside.

**Financial World, September/October 1997, pp. 62-63.

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Results
We are proud that Intel has provided excellent, long-term returns to investors. The fiscal year-end closing price of our stock has risen at a compound annual growth rate of 42% over the last 10 years. While we can never guarantee future returns, we are optimistic that our fundamental products, capabilities and strategies are excellent and that our financial strength remains a competitive advantage. We will continue to concentrate on initiatives to keep our long-term earnings growth ahead of the growth rate of the main market segments in which we participate.

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Content published April 6, 1998.