Intel
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1996 Intel Annual Report
strategy for growth
The technology
Many booming products areas rely on Intel processors. We encourage the growth with active initiatives to expand the Connected PC potential.
The brand
Our Intel Inside(R) program is growing internationally, continuing to make consumers aware of the benefits of genuine Intel technology.
A strategy for growth
For many years, we at Intel have focused our efforts around one touchstone belief: that as the PC provides more excitement and usefulness to consumers, more PCs will be sold and more Intel processors will be needed. Recently, the World Wide Web has been driving PC growth, as this easy-to-use, graphical Internet interface continues to attract new users and investments in PC communications. Intel's strategy for growth is twofold: First, we deliver the high-performance processors that drive today's connected PCs and related products. Second, we work with other industry leaders to expand the PC's role as a consumer and business communications device, driving future PC sales.
The markets
Around the world, people are waking up to the power of the connected PC. We are working to educate potential users and stimulate demand in emerging markets.
The results
Results orientation is one of our central values. We stay focused on delivering performance for our customers and our stockholders.

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Content published April 8, 1997.