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1996 Intel Annual Report
strategy for growth

The markets: Reaching potential PC customers worldwide
PCs around the world Tapping potential worldwide

Around the world, we are working to stimulate demand in emerging markets and educate potential PC users about the power of networked PCs. About 50 percent of Intel's advertising and promotion dollars are spent in locations outside the United States.
The fastest growing user group Korea emerged as one of the world's most promising consumer markets for PCs in 1996. With children being the country's fastest growing segment of users, Intel donated Pentium(R) processor-based PCs and a Web server to KidNet*, an online service dedicated to Korean children. Children are the fastest growing segment of users in Korea

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Content published April 8, 1997.