The Intel Inside(R) branding program, which educates PC users about the benefits of Intel microprocessors, has played a critical role in our growth. In 1996, the journal Financial World designated the Intel brand the tenth most valuable brand in the world. In 1996, we launched new TV ad campaigns for the Pentium(R) processor. They highlight the processor's ability to deliver the best performance for local software and Internet applications - and for the connected CD-ROM software that brings users the best of both worlds. The ads are helping to convey the message that the Pentium processor is the chip of choice for the best PC experience. Previous Page | Next Page Table of Contents | Feedback | www.intel.com | Investor Information Legal Notices (C) Intel Corporation Content published April 8, 1997.