Intel® InTru™ 3D Technology
Making movies more magical than ever
Intel’s revolutionary 3D technology enables the artists at DreamWorks Animation* to entertain moviegoers like never before by fully immersing them into the story. InTru™ 3D is the mark letting movie-goers know they can expect the movie experience of their lives in amazing state-of-the-art 3D. Experience it for yourself at a theater near you in March 2009 with "Monsters vs. Aliens" by DreamWorks Animation.
Intel® Technologies
About InTru™ 3D
When Intel goes to the movies
In the words of DreamWorks Animation’s Chief Executive Officer, Jeffrey Katzenberg, InTru™ 3D allows animated films to become “an immersive experience, not an observational experience.” From the front row to the last, viewers now have a seat in the middle of the action. That’s why DreamWorks Animation has committed to producing all of its feature films using InTru™ 3D technology beginning in 2009.
In addition to working with DreamWorks Animation to enhance the in-theater experience, Intel is also developing next-generation 3D viewing experiences and technology for a range of other platforms, including home theater, personal computers, video games, and online environments.
3D quality like never before
Consumers will get a premium experience when going to see “Monsters vs. Aliens” firsthand in theaters March of 2009. The movie was conceived and authored using state-of-the-art InTru™ 3D which delivers a more immersive story and an incredible visual experience. The digital projection technology in theaters now allows a perfectly synchronized way to experience 3D without the eye strain and fatigue that was a problem with the old 3D technologies.
Outside of the movie theater, televised video pieces such as the “Monsters vs. Aliens” 3D trailer, the SoBe Lifewater 3D advertisement and the special 3D episode of Chuck will use an emerging technology, ColorCode 3D, to create a new way to view 3D in the home. It is a significant improvement over traditional 3D technology and is now available for home viewing.
A Historic Experience: "Monsters vs. Aliens"
March 27, 2009 marks the next leap forward in animation history, when audiences can take a seat and be immersed into the future of animation with DreamWorks Animation’s "Monsters vs. Aliens", the first-ever feature film using InTru 3D technology. This action-packed comedy features the voice talent of stars Reese Witherspoon, Hugh Laurie, Kiefer Sutherland, and Stephen Colbert. And with InTru 3D, the combination of innovation and imagination continues to advance the animation experience.
Learn more about Monsters vs. Aliens
History of Animation
A quick look at the history of animation shows that movies have always been about the combined power of human imagination and technical ability to bring characters and stories to life. With InTru 3D, Intel is enabling DreamWorks Animation to take that power up a notch, uniting the best in computer-generated moviemaking with the latest high-performance processing technologies. Thanks to the incredible performance of Intel® processors, DreamWorks Animation artists can fully utilize the newest, state-of-the-art 3D authoring tools to deliver an amazing visual experience with more immersive storytelling.
Wonderful Milestones
First animated film, "Humorous phases of funny faces" uses chalkboard drawings
"Gertie the Dinosaur," created by comic strip artist Winsor McCay, is considered the first successful fully animated film
Disney releases first cartoon with synchronized sound, "Steam Boat Willy," starring Mickey Mouse
Comic strip favorites Betty Boop and Popeye the Sailor transition to film
"Snow White and the Seven Dwarfs" is the first full-length animated film. It took four years to make and cost $1.5 million
Julie Andrews dances with animated characters in "Mary Poppins"
"Who Framed Roger Rabbit" wins three Academy Awards
Computer-graphics imaging (CGI) goes mainstream
"Shrek," produced by DreamWorks Animation, becomes the first Best Animated Feature Film Academy Award winner
"Monsters vs. Aliens" immerses audiences into the magic of InTru™ 3D
Industry Buzz
"If this is the type of thing we're gonna be seeing out of the partnership, then we're in for some good shows."
— CrunchGear
"Innovation, Intel's help, and some good movies to go along with it could be just what the movie theater industry needs."
— Tom's Hardware
"This is the next innovation for the movie industry."
— Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation
Why wait? Get a new PC!
Let Your Inner Creature Loose
Customize a creature and set it loose on the social world! Intel's Me InTru™ 3D brings you to Intel’s Secret 3D Labs where you'll get a glimpse of what happens when you let your inner creature loose and bring it to life in 3D.
