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The public relations director is responsible for bringing all the
group work together in a persuasive, final presentation.
Decide on Theme and Format for Presentation:
While meeting to brainstorm initial design,
the group helps the public relations director and the researcher come
up with possible themes to "sell" their coaster during the
final presentations. The PR director chooses a format for displaying
information: a PowerPoint* slide show, a Web site, a video, a brochure,
etc.
"Prior to splitting into
individual jobs, groups need to be focused on the task of selling
the roller coaster. They need to make decisions about what their strong
selling points will be. And then after splitting into jobs, groups
need to be refocused on the global task of selling their roller coaster.
They became so immersed in their individual piece that students lost
sight of the overall goal."
—Jill Whitesell
Develop a Storyboard:
The
PR Directors meet and help each other with ideas for their presentations.
Regardless of format, they plan each part of the presentation
with a storyboard.
Plan an Appealing Presentation:
The PR Directors add graphics, images, and catchy phrases
to make the audience say, "Wow!" They also need
to coordinate what each group member says or does during
the presentation.
"We may have gone overboard
with encouraging special effects . . . next year there will be no typewriter
mode, no fade-ins and fade-outs, and imported pictures need to be at
72 dpi. These effects take longer and they add no beneficial aspects
to the presentation. We also will really emphasize that the focus
must be on selling their roller coaster to Canyon Amusement Park.
Some groups lost their focus." —Jill Whitesell
Keep a Journal:
The public relations director keeps a journal of progress on the task.
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