Digital Signage SolutionsMore impact and lower overall cost

Industry trends

Digital signage is appearing everywhere—in airports, banks, retail stores, and hospitals—ushering in a new era of in-store and on-site advertising and communications. The adoption of digital signage is expected to increase, prompted by higher impact, lower cost solutions that will draw in larger numbers of advertisers and businesses.

Higher impact

The latest systems display top-quality, complex content and support the ability to evaluate campaign effectiveness, thereby enabling digital signage users to:

Attract consumers with rich media playing dynamic multi-source content on high definition displays.
Gauge consumer interest with anonymous video analytics that capture data on the number of viewers, viewing duration and audience demographics.
Correlate advertising to actual purchases by cross-checking sales receipts with audience analytics reports.
Target consumers by adapting advertising and messaging in real-time, based on the demographic composition of the audience.

Lower cost

Designers of digital signage systems are developing systems that offer lower total cost of ownership (TCO) based on the following capabilities:

Lower system cost with remote manageability by remotely fixing systems and eliminating expensive on-site service calls, even if the sign is powered off or the operating system is not functioning.
Integrated graphics that lessen equipment manufacturer's development effort and system unit cost.
Optimize energy savings with power-efficient processors and advanced power management features that save power during off-hours.