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StreetDeck* and Intel Deliver In-Vehicle Infotainment Solutions
Imagine Your Living Room and Office on Wheels
What does it take to extend the digital lifestyle to the car? StreetDeck* and Intel provide answers.
 
Business Opportunity:
 
People enjoy a digital lifestyle at home and in the office, and now they're taking it with them everywhere they go. MP3 players, laptops, cell phones, GPS systems — all of these portable, digital gadgets are becoming indispensable tools for staying connected and being more productive than ever before. What's missing is the means to seamlessly integrate those devices with the car so that drivers and passengers can safely operate them as one. A completely integrated car should feel as if the consumer's own living room and/or office had wheels. With demand for in-vehicle infotainment solutions gaining speed, automakers and their OEMs can deploy the digital lifestyle in their new cars, vans, trucks and SUVs to attract new customers and stand out from competitors.
 
The Vision:
 
What if the car was simply another node on the home and office network? Consider the car as a kind of docking station for all of the digital gadgets used in the home and/or office, where a seamless plug-in allows drivers and passengers to control and interact with those devices from one user-friendly interface that minimizes driver distraction. From a hands-free or gesture-based screen, drivers and passengers will be able to operate audio and video entertainment — even different kinds of entertainment for each vehicle passenger — as well as cellular/mobile telephony, computing, email, calendaring, navigation, driver assistance, emergency calling, and more. With the car as a network node, people can continue to experience nearly every type of service and application that they also enjoy in the digital home and digital office.
 
Solution Summary:
 
Intel and StreetDeck are charting new territory in the development of in-vehicle infotainment systems. By collaborating on the design of a complete hardware and software system that integrates the functionality in most existing portable devices, the two companies are helping automakers understand how they can harness a standards-based computing platform to deliver the in-vehicle infotainment experience that consumers want, while keeping the costs of development under control.
This case study discusses the challenges facing automakers in their quest to add features, control costs, and meet burgeoning consumer demand for digitally integrated automobiles. It also explains how the standards-based approach used by StreetDeck and Intel may open up the entrance ramp to the express lane.
 
 
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