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Food for Thought
Consumer Awareness
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Name: 
Date:
Start time:
Stop time: |
Kids' Commercials
Directions: Watch food commercials during one hour of television on Saturday morning. Record what you can about each commercial using these categories. Use more paper if needed. Write a summary of what you learned. Staple all pages together and be ready to report on Monday. |
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Product |
Target audience |
Hook |
Message |
Sounds |
Visual appeal |
Descriptive words |
Example:
Kellogg's Corn Puffs |
Primary School kids, boys more than girls |
Skateboarder
10-12 years old |
Cool athletic kids like corn puffs. If you're cool, you will too. |
Jammin' rock music, skateboard grinds, loud, friendly kid announcer |
Lots of action, bright color, good-looking kids, stylish clothes |
Radical, delicious, sweet energy for your busy day |
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