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Auchan’s New Smartphone-based cassaXpress* Grocery Shopping AppShop with your smartphone and skip the queueLeading European grocer works with Intel to delight customers with new smartphone-based shopping experience.Today smartphones allow us to get online, take pictures, shoot videos, and share everything with just a click, connecting with people all over the world through social networks. Through its cassaXpress* Mobile project, Auchan has extended smartphones’ potential to another area of daily life that impacts almost everyone—grocery shopping. It has implemented a mobile shopping app to enable customers to make their grocery list, scan products and track their bill from their own smartphone, drawing on product and deal information held on servers powered by the Intel® Xeon® processor E5 family. This is one of the first such offerings in the world, marking Auchan a true innovator in Smart Commerce.Challenges• Build on success. Take existing groundbreaking cassaXpress offering and make it even better for customers• Make it mobile. Introduce a way to link increasingly-ubiquitous smartphones to the retail experience• Keep it safe. Ensure all customer information is kept safe while offering immediate updates on product pricing and offers, by creating a robust and secure back-end infrastructure with native hardware-based securitySolutions• Strong collaborators. Auchan worked with industry experts to create the optimum solution. Superpartes* worked on the application while Intel handled infrastructure and security• Strong platform. Servers powered by the Intel® Xeon® processor E5 family support the application, holding masses of product and customer data. Intel® vPro™ platform is natively integrated to assist remote manageability• Security/other Intel® technologies. Intel® Trusted Execution Technology provides evaluation of the launch environment, enforcing trusted code execution and preventing BIOS attacks, malicious root kit installations and other firmware threatsRead the full Auchan’s New Smartphone-based cassaXpress* Grocery Shopping App.
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