Personalizing the self-service retail experience
Kiosks in retail are nothing new. However, new technology and innovations are transforming these systems from limited self-service directories into full-service shopping assistants that connect to the Web, provide social-networking opportunities, identify shopper behavior, and make it easy for customers to pay for items on the spot.
Adaptable, networked kiosks are just one of the components of the Intel Connected Store model for better, more immersive retail experiences. To learn more, watch this Connected Store video, read about Intel's vision for retail, or explore developer resources for kiosk design.
Attract and engage customers
Intel technology gives kiosks the computing intelligence to perform a variety of functions. Dynamic digital signage, face-detection software, and other capabilities attract customers with relevant, dynamically adaptable marketing content, then shift to shopping-assistant mode to help consumers locate items. They can also identify return consumers through their loyalty cards or cell phones via near-field communications technology. Add the possibility of selective sampling, and interactive kiosks become a profitable vehicle for targeting new marketing segments.
Mobile extensions are just the beginning
Incorporating mobile applications is just one of the ways to expand the kiosk experience. Retailers can deliver incentives to mobile devices, better identify candidates for up-sell and cross-sell, and send e-receipts to those shoppers who paid for items at the kiosk. This gives them an opportunity to deliver coupon for their next purchase, encouraging repeat visits and loyalty.
Save energy, reduce expenses with remote management
Managing kiosks over a network with Intel® Active Management Technology (Intel® AMT) improves power management and security options such as remote power on/off. Because administrators can manage systems from a central location, they can easily power down all kiosks on the network overnight. This not only increases energy savings, but also reduces the need for technicians to go on-site for system maintenance, further lowering operational expenses.
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