Intelligent Digital Menu Board Solution Increases Sales: Brief
Intelligent Digital Menu Board Solution Increases Sales and Improves Operational Efficiency
This solution enables restaurants to change menu boards based on customer demographics and reduce the effort to manage price changes.
In the ultra-competitive quick service restaurant (QSR) industry, changing economics have made operational efficiency and customer service more critical than ever. Satisfying these needs and more, Panasonic, a world leader in point-of-sale (POS) workstations, supplies systems that track sales, monitor inventory, improve customer service, promote menu items and special offers, and reduce theft. Panasonic POS workstations and digital menu boards designed with Intel® processors dynamically work together using application software from Axoro, an innovative digital signage solution vendor.
The intelligent digital menu board solution delivers advanced capabilities that allow restaurant owners and operators to update menus on-the-fly across the entire franchise based on inventory levels, time of day, or customer traffic patterns. Moreover, it’s possible to modify promotions to appeal to a targeted demographic in order to create sales uplift and take advantage of upsell opportunities. This is possible because the solution incorporates the Intel® Audience Impression Metrics Suite (Intel® AIM Suite) with Anonymous Viewer Analytics technology, which allows the digital menu board to determine a customer’s gender and age group and then change the menu board contents accordingly.
Improve operational efficiency
The solution allows restaurants to change prices with quick, one-touch updates that ensure POS terminals and menu boards reflect the same prices. Helping restaurant chains maintain price consistency, the solution sends emails to the appropriate individuals in finance and/or operations whenever a price is changed at an individual store.
Read the full Intelligent Digital Menu Board Solution Increases Sales Solution Brief.