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Out With the Old, In With the New

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Orange & Green builds new IT service revenue streams based on remote PC management and data protection using the Intel® Core™ i5 vPro™ processor. Challenges • Shrinking profits. Declining margins on hardware sales were undermining Orange & Green, a Czech reseller. • New services. Customers were increasingly asking for IT services such as PC management. Solutions • Remote management. Intel® vPro™ technology, a component of 2nd generation Intel® Core™ i5 vPro™ processors, enables remote IT management. • Service offering. Orange & Green used this technology to launch a new line of business focused on IT services including: • Data protection. It strengthened the service by using Intel® Anti-Theft Technology (Intel® AT), which protects data if a computer is lost or stolen. Impact • Profitability. Orange & Green offset losses from hardware margin decreases and delivers new line of business, and is looking forward to future profitability.