December 6, 2012 | 5:00 PM
The Bruin Theater in Westwood played host to the U.S. premiere of Four Stories, a short film series from Intel and W Hotels in collaboration with Roman Coppola and The Directors Bureau, on Tuesday night. Hundreds watched the four original films by the program's winning screenwriters and some of Hollywood's hottest young directors, plus a fifth short by Roman Coppola himself.
Once the screening was complete, a spirited discussion and Q&A followed with the directors, actors, and winning screenwriters from the films—all of which was moderated by Hadrian Belove, the programmer behind top L.A. specialty theater, The Cinefamily.
Following the screening, the party moved down the street to the W Los Angeles - Westwood Hotel, where Roman Coppola; Jason Schwartzman, the star and co-writer of Roman's film, Die Again, Undead One; directors Lee Toland Krieger, Spencer Susser, and Lake Bell; and others, including actors from the films, helped celebrate the culmination of this year's collaboration between the two brands.
Executives from Intel and W Hotels Worldwide, including Deborah Conrad (Intel's chief marketing officer), Melissa Beers (worldwide co-marketing manager, Intel), George Fleck (senior director of global brand management for W Hotels Worldwide), Elizabeth Broers (worldwide director of co-marketing, Intel), and Sarah Doyle (associate director, global partnership marketing, Luxury & Design Brands at Starwood Hotel & Resorts) joined Hollywood stars Brittany Snow, AnnaLynne McCord, and others to support the energy and passion of a new generation of filmmakers that Four Stories is advancing.
Guests enjoyed cocktails themed after the Four Stories films themselves, music by DJs Jacques Renault and POSSO, plus a performance by Rooney frontman—and the star of Modern/Love—Robert Schwartzman. An Ultrabook™-powered Cinema experience also allowed partygoers to create their own short films with animated GIFs.
Check out pictures from the night's celebration below!
A packed house anticipates the screening of the Four Stories films.
Four Stories executive producer, director, and star of Die Again, Undead One Roman Coppola with co-star Margarita Kallas on the red carpet.
Eugene director Spencer Susser and stars Michael Govier and Karolina Wydra.
Eugene screenwriter Ben Sayeg.
Lee Toland Krieger, the director of Modern/Love, with actress AnnaLynne McCord.
Lee Toland Krieger with Modern/Love co-stars Naomi Scott and Robert Schwartzman.
Michael Govier of Eugene.
Roman Coppola and actress Brittany Snow, who starred in Lee Toland Krieger's 2009 feature, The Vicious Kind.
Die Again, Undead One star and co-writer Jason Schwartzman.
Jason Schwartzman, Margarita Kallas, and Lee Toland Krieger at the panel discussion following the screening.
¡El Tonto! director Lake Bell, Kyle Mooney, and Ben Sayeg.
Michael Govier and Spencer Susser.
Lake Bell speaks with a reporter.
Melissa Beers (worldwide co-marketing manager, Intel) with George Fleck (senior director of global brand management, W Hotels Worldwide), Elizabeth Broers (worldwide director of co-marketing, Intel), and Sarah Doyle (associate director, global partnership marketing, Luxury & Design Brands at Starwood Hotel & Resorts).
Deborah Conrad, Intel's chief marketing officer, with Modern/Love co-star Naomi Scott and Intel's Elizabeth Broers.
Ambassadors for Ultrabook™ devices share a laugh.
The Mirror Between Us co-star Dan'ee Doty and companion at W Westwood after the screening.
Watching behind-the-scenes footage on an Ultrabook™ device.
Robert Schwartzman, the frontman for the band Rooney, performs songs from his solo album.
Kyle Mooney and a friend use the animated GIF station to make a mini-movie on an Ultrabook™.
Deborah Conrad, Intel's chief marketing officer, with Margarita Kallas and W Hotels Worldwide's George Fleck.