W Hotels' Iconic Interiors

Mike Tiedy on the narrative process of design

August 23, 2012 | 3:00 PM



Mike Tiedy, the senior vice president of Global Brand and Innovation at Starwood Hotels and Resorts Worldwide, speaks about the design narratives that inspire the stylish interiors of W Hotels. Four iconic W Hotels destinations will be the settings for Four Stories, a short film series and competition. Write a short screenplay featuring an Intel-inspired Ultrabook™ as a central character and set the story in a W Hotels location. Find out how design, storytelling, and technology coalesce at the hotels that might become the setting for your short film.

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