August 10, 2012 | 4:00 PM

The scene on the red carpet of W New York - Downtown was electric Thursday night as Roman Coppola, The Directors Bureau, W Hotels, and Intel kicked off Four Stories, a short film series and competition. The party inside the hotel was even livelier than the scene on the street. DJ sets by Michaelangelo L’Acqua, W Hotels global music director, Theophilus London and DJ EIKO from Tokyo rocked the crowd. Michael Pitt and James Ransone—who are members of the competition's judging panel—joined about 200 cinema-loving revelers to celebrate the opening of Four Stories. Roman even delivered a toast to the spirit of creativity, innovation, and collaboration.
W New York Downtown’s living room was decked out with large-scale movie posters, cinematic projections and an interactive display. Intel-inspired Ultrabooks™ powered cutting edge GIF booths that virtually transported guests to four iconic W Hotels destinations across the globe. Roman and his production company, The Directors Bureau, will produce four short films at W Hotels in Doha, Mexico City, The Maldives, and Washington DC.
Aspiring filmmakers can submit a screenplay to Four Stories before August 30th.
Four Stories will advance a new generation of filmmakers. And last night, we had a happening of global dimensions celebrating cinema, filmmakers, and the drive to create and collaborate.
Check out photos of the fun we had on Thursday evening (and into Friday morning!). click here to learn more about Four Stories.

VICE Media's Chief Creative Officer, Eddy Moretti, introduces Four Stories, Roman Coppola, and the Intel-inspired Ultrabook™.



Judging panelist Michael Pitt on the red carpet of the W New York - Downtown.

Party-goers join Roman in his toast—"Be bold. Be individualistic. Do something astonishing."

Screenplay judging panelist James Ransone on the red carpet.


Judges on the red carpet—including Michael Pitt, James Ransone, Danny Gabai, Michaelangelo L'Acqua and others.

Intel's Johan Jervoe speaks to a reporter.


Animated GIFs being made on the balcony of the W New York - Downtown.