Ultrabook™ Trademark Usage Guidelines

Approved Nouns:

2 in 1
accessories
Adventure
bag
brand
category
City
device
experience
experience lounge
HDD Acceleration Meter
lounge
mark
name
party
project
Race
system
trademark
Verification Tool
video

 

Acknowledgement Line(s):

  • Whenever the Ultrabook™ brand appears, the following footnote must also appear: "Ultrabook is a trademark of Intel Corporation or its subsidiaries in the U.S. and/or other countries."
  • Whenever the Ultrabook™ device asset appears with "inspired by Intel", the following footnotes must also appear: "Intel, the Intel logo and Ultrabook are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries."

Proper trademark usage rules include:

  • Whenever possible use a noun from the above approved nouns with the Ultrabook™ trademark
  • In certain cases where space is limited “Ultrabooks” is ok for use, such as Ultrabooks™
  • The appropriate use of trademark symbols with this trademark is as follows: Ultrabook™ device
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Never hyphenate or abbreviate the Ultrabook™ trademark
  • Never incorporate the Ultrabook™ trademark or any part of the trademark into a third party’s company name or model number

Sample Usage Chart

Correct Usage
Incorrect Usage
Ultrabook™ device ultrabook™
Ultrabook™ category ultrabook™
Ultrabook™ system ultra-book™
convertible Ultrabook™ Ultrabook™ convertible
workstation Ultrabook™ Ultrabook™ workstation
Ultrabook™
For use in space constrained instances or when necessary
ultraBook™
Intel processor-based Ultrabook™
or Intel® Core™ processor based Ultrabook™
Ultra Book™

ultra book™

Ultrabook

Intel® Ultrabook™

Ultrabook™ PC

Ultrabook™ laptop

Ultrabook™ notebook