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Ultrabook™ Trademark Usage Guidelines

Approved Nouns:

  • 2 in 1
  • accessories
  • Adventure
  • bag
  • brand
  • category
  • City
  • device
  • experience
  • experience lounge
  • HDD Acceleration Meter
  • lounge
  • mark
  • name
  • party
  • project
  • Race
  • system
  • trademark
  • Verification Tool
  • video

Acknowledgement Line(s):

  • Whenever the Ultrabook™ brand appears, the following footnote must also appear: "Ultrabook is a trademark of Intel Corporation or its subsidiaries in the U.S. and/or other countries."
  • Whenever the Ultrabook™ device asset appears with "inspired by Intel", the following footnotes must also appear: "Intel, the Intel logo and Ultrabook are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

Proper trademark usage rules include:

  • Whenever possible use a noun from the above approved nouns with the Ultrabook™ trademark
  • In certain cases where space is limited “Ultrabooks” is ok for use, such as Ultrabooks™
  • The appropriate use of trademark symbols with this trademark is as follows: Ultrabook™ device
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Never hyphenate or abbreviate the Ultrabook™ trademark
  • Never incorporate the Ultrabook™ trademark or any part of the trademark into a third party’s company name or model number

Sample Usage Chart

Correct Usage
Incorrect Usage
Ultrabook™ device ultrabook™
Ultrabook™ category ultrabook™
Ultrabook™ system ultra-book™
convertible Ultrabook™ Ultrabook™ convertible
workstation Ultrabook™ Ultrabook™ workstation
For use in space constrained instances or when necessary
Intel processor-based Ultrabook™
or Intel® Core™ processor based Ultrabook™
Ultra Book™

ultra book™


Intel® Ultrabook™

Ultrabook™ PC

Ultrabook™ laptop

Ultrabook™ notebook