Thunderbolt™ Trademark Usage Guidelines

Approved Nouns:

accessory
adapter
brand
bus driver
cable
connector
controller
device
icon
interface
logo
mark
name
networking
port
product
protocol
software
technology
trademark

 

Acknowledgement Line:

  • Whenever the Thunderbolt™ logo appears, the following footnote must also appear: "Thunderbolt and the Thunderbolt logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries."
  • Whenever the Thunderbolt™ brand appears, the following footnote must also appear: "Thunderbolt is a trademark of Intel Corporation or its subsidiaries in the U.S. and/or other countries."

Proper trademark usage rules include:

  • As with all other trademarks, the Thunderbolt™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above must accompany the Thunderbolt™ mark (e.g., Thunderbolt™ technology)
  • The appropriate use of trademark symbol with this trademark is as follows: Thunderbolt™ technology
    • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Never hyphenate or abbreviate the Thunderbolt™ trademark
  • The Thunderbolt™ trademark can be incorporated into a third party product name if it’s based off the Thunderbolt™ technology, such as XYZ Thunderbolt™ adapters

Sample Usage Chart

Correct Usage
Incorrect Usage
Thunderbolt™ technology Thunder Bolt™ technology
Thunderbolt™ technology Thunderbolt
Thunderbolt™ technology ThunderBolt™ technology
XYZ Thunderbolt™ adapter XYZ Intel Thunderbolt™ adapter
Thunderbolt™ technology ready Thunderbolt ready
Thunderbolt™ technology enabled product Thunderbolt-enabled product