• <More on Intel.com

Usage Guidelines for the Thunderbolt™ Trademark

 

Approved Nouns:

  • accessory
  • adapter
  • brand
  • bus driver
  • cable
  • connector
  • controller
  • device
  • icon
  • interface
  • logo
  • mark
  • name
  • networking
  • port
  • product
  • protocol
  • software
  • technology
  • trademark

 

Acknowledgement Line(s)

  • Whenever the Thunderbolt™ logo appears, the following footnote must also appear: "Thunderbolt and the Thunderbolt logo are trademarks of Intel Corporation in the U.S. and/or other countries."
  • Whenever the Thunderbolt™ brand appears, the following footnote must also appear: "Thunderbolt is a trademark of Intel Corporation in the U.S. and/or other countries."

 

Proper trademark usage rules:

  • As with all other trademarks, the Thunderbolt™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the Thunderbolt™ mark (e.g., Thunderbolt™ technology). See the above list of approved nouns for the Thunderbolt™ trademark.
  • The appropriate use of trademark symbol with this trademark is as follows: Thunderbolt™ technology.
    • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text.
  • Never hyphenate or abbreviate the Thunderbolt™ trademark.
  • The Thunderbolt™ trademark can be incorporated into a third party product name if it’s based off the Thunderbolt™ technology, such as XYZ Thunderbolt™ adapters

 

 

Sample Usage Chart
Correct Usage Incorrect Usage
Thunderbolt™ technology Thunder Bolt™ technology
Thunderbolt™ technology Thunderbolt
Thunderbolt™ technology ThunderBolt™ technology
XYZ Thunderbolt™ adapter XYZ Intel Thunderbolt™ adapter
Thunderbolt™ technology ready Thunderbolt ready
Thunderbolt™ technology enabled product Thunderbolt-enabled product