• <More on Intel.com

Trademarks & Brands Guidelines on Symbols and Acknowledgments

Following are guidelines for the use of trademark symbols and acknowledgments for Intel's trademarks.

 

Trademark Symbols

  • In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
    • Properly designate (with ®, ™ or SM) all of Intel's trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy.
    • In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
  • In newsletters, magazines, and publications containing multiple articles:
    • Properly designate (with ®, ™ or SM) all of Intel's trademarks on the first occurrence in the Table of Contents, in headlines and on the first occurrence in EVERY article in which they are used.
  • In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
    • Properly designate (with ®, ™ or SM) all of Intel's trademarks on the first occurrence in the Table of Contents, in headlines, and on the first occurrence in text.
  • In all charts or graphs, properly designate trademarks (with ®, ™ or SM), as they could be copied or pulled and used independently.
  • In all tag lines incorporating a trademark slogan, always use the trademark symbol in every reference.

 

Trademark Acknowledgments

  • Properly footnote and acknowledge trademark ownership, preferably identifying Intel marks as being owned by Intel Corporation, e.g., [Mark] is a trademark of Intel Corporation in the U.S. and/or other countries.
    • The complete acknowledgement line for all our brands can be found at Acknowledgement line
    • The appropriate acknowledgement line for all our processor brands is, "Celeron, Celeron Inside, Centrino, Centrino Inside, Core Inside, Intel, the Intel logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, the Intel Inside logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and/or other countries."
  • Note: Trademarks and logos licensed by Intel to you may have specific contractual acknowledgment requirements or other restrictions. Refer to your contract or license for specific requirements.
Usage Example
Correct Usage
Incorrect Usage
Look for PCs with Intel® Core™ processors. Look for PCs with Intel® Core™.
Itanium® processor-based computers Itanium® 2 computers
The XYZ 850 system contains a Celeron® processor. The XYZ 850 system contains a Celeron®.
Joe's Computer Shop sells Pentium® processors. Joe's Computer Shop sells Pentium 4s
Intel AppUp™ software AppUp™
Intel Inside® program Intel Inside
Intel® Xeon® processor Xeon processor
Intel® Core™2 Duo processors Core™ 2 Duo computers
Intel® Atom™ brand Atom™ brand
More Trademark and Brands Information