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Approved Nouns:

  • (a slogan; no noun required)

Acknowledgement Line(s):

  • Whenever the Look Inside.™ logo appears, the following footnote must also appear: "Intel, the Intel logo, the Look Inside. logo and Look Inside. are trademarks of Intel Corporation in the U.S. and/or other countries."
  • Whenever the Look Inside.™ mark appears, the following footnote must also appear: "Look Inside. is a trademark of Intel Corporation in the U.S. and/or other countries."

Proper trademark usage rules include:

The Look Inside.™ mark and the Look Inside.™ logo must create their own independent commercial impression.

  • The Look Inside.™ mark and the Look Inside.™ logo must be used in their complete form, including the period at the end of each use (e.g., Look Inside.™)
  • The capitalization of the elements must be consistent, and both the "L" in LOOK and the "I" in INSIDE must be capitalized. For example, either Look Inside.™ or LOOK INSIDE.™ are okay, but not "Look inside.™" or "look inside.™." This is regardless of whether the Look Inside.™ word mark or logo is used.
  • The appropriate use of trademark symbols with this trademark is as follows: Look Inside.™.
    • The Look Inside.™ mark and the Look Inside.™ logo must ALWAYS have the correct trademark symbol in every usage (e.g., Look Inside.™), even if the trademark has appeared previously.
  • No noun required after Look Inside.™. However, the following nouns may be used with this name: brand, campaign, logo, mark, name, tagline, or trademark.
  • Never hyphenate or abbreviate the Look Inside.™ trademark.
  • Never incorporate the Look Inside.™ trademark or any part of the trademark into a third party's company name, product brand name, or model number.

Do's and Don'ts

  • Do not use “look inside.” as a sentence, as a part of, in the middle of, or at the end of a structured sentence. It must be used separately, with its own separate and distinct commercial impression.
  • The following phraseology has been approved for use along with the Look Inside.™ mark and the Look Inside.™ logo:
    • The best XXX have Intel Inside®
      For example: The Best Tablets have Intel Inside®
    • XXXX starts with Intel Inside®
      For Example: Great Performance Starts with Intel Inside®

Sample Usage Chart

Correct Usage
Incorrect Usage
Look Inside.™
or
Intel® Look Inside.™
Look-inside.™
Powered by Intel. Look Inside.™ Powered by Intel®. Look inside.
Super smart. Super fast. Look Inside.™
or
Super Smart. Super Fast.
Super smart devices - just Look Inside.
Great Performance. Look Inside.™ Take a look inside your device to find great performance.
Amazing things happen with Intel Inside® You can make amazing things happen with Intel inside your system, so Look Inside.™
It's What's Inside that Counts Look inside. your device for Intel.