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Itanium® or Intel® Itanium® Trademark Usage Guidelines

Approved Nouns:

  • architecture
  • assembler
  • brand
  • compiler
  • instructions
  • logo
  • mark
  • microarchitecture
  • name
  • processor
  • processor family
  • Solutions
  • Solutions Alliance
  • Solutions Guide
  • trademark

Acknowledgement Line(s):

  • Whenever the Itanium® logo appears, the following footnote must also appear: "Intel, the Intel logo, the Intel Inside logo and Itanium are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries."
  • Whenever the Itanium® brand appears, the following footnote must also appear: "Itanium is a trademark of Intel Corporation or its subsidiaries in the U.S. and/or other countries."

Proper trademark usage rules include:Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Itanium® trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the Itanium trademark. See the above list of approved nouns for the Itanium® trademark.
  • The appropriate use of trademark symbols with this trademark is as follows: Intel® Itanium® trademark.
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use and first appearance in the body of text.
  • Never abbreviate the Itanium® trademark.
  • Never hyphenate the Itanium® trademark except as set forth specifically in the Itanium®-based guidelines.
  • Never incorporate the Itanium trademark or any part of the trademark into a third party's company name, product brand name or model number.

Sample Usage Chart

Correct Usage
Incorrect Usage
Intel® Itanium® processor Itanium by Intel®
Itanium® processor power! Itanium Power!
Motherboard for an Itanium® processor Itanium motherboard
ABC system with an Itanium® processor ABC Itanium™ system
Computer containing an Itanium® processor Itanium computer
System with an Intel® Itanium® processor Intel Itanium system