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Usage Guidelines for the Iris™ and Iris™ Pro Trademark

 

Approved Nouns:

  • brand
  • graphics
  • Graphics Control Panel
  • mark
  • name
  • trademark

 

 

Acknowledgement Line(s)

  • Whenever the Iris™ brand appears, the following footnote must also appear: ""Iris is a trademark of Intel Corporation in the U.S. and/or other countries."
  • Whenever the Iris™ brand appears with the Intel brand or logo, the following footnote must also appear: “Intel, the Intel logo and Iris are trademarks of Intel Corporation in the U.S. and/or other countries.”

 

Proper trademark usage rules include:

  • As with all other trademarks, the Iris™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the Iris™ trademark (e.g., the Iris™ graphics). See the above list of approved nouns for the Iris™ and Iris™ Pro names.
  • The appropriate use of trademark symbols with this trademark is as follows: Iris™ graphics. No trademark symbol (such as, ®, ™ or SM) should be used with Pro (e.g., Iris™ Pro graphics).
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text.
  • Always have a space between “IRIS” and “PRO”, such as Iris™ Pro graphics.
  • Never hyphenate or abbreviate the Iris™ trademark.
  • Never incorporate the Iris™ trademark or any part of the trademark into third party’s company name, product brand name, or model number.
Sample Usage Chart
Correct Usage Incorrect Usage
Intel® Iris™ graphics Intel Iris™ graphics
HP Systems with Intel® Iris™ graphics HP Iris™ graphics
Iris™ graphics IRIS graphics
Intel® Iris™ Pro graphics Iris™ Pro by Intel
Iris™. Graphics by Intel. Intel® Iris™. Graphics by Intel.
Iris™. Graphics by Intel.
graphics, Iris™.
Iris™ Pro. Graphics by Intel.
Irs™ Pro. Graphics by Intel®.