Iris™, Iris™ Pro, and Iris™ Plus Trademark Usage Guidelines

Approved Nouns:

  • brand
  • graphics
  • Graphics Control Panel
  • mark
  • name
  • trademark

Acknowledgement Line(s):

  • Whenever the Iris™ brand appears, the following footnote must also appear: ""Iris is a trademark of Intel Corporation or its subsidiaries in the U.S. and/or other countries."
  • Whenever the Iris™ brand appears with the Intel brand or logo, the following footnote must also appear: “Intel, the Intel logo and Iris are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”

Proper trademark usage rules include:

  • As with all other trademarks, the Iris™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the Iris™ trademark (e.g., the Iris™ graphics). See the above list of approved nouns for the Iris™, Iris™ Pro, and Iris™ Plus names.
  • The appropriate use of trademark symbols with this trademark is as follows: Iris™ graphics. No trademark symbol (such as, ®, ™ or SM) should be used with Pro or Plus (e.g., Iris™ Pro graphics or Iris™ Plus graphics).
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text
  • Always have a space between “IRIS” and “PRO” and “IRIS” and “PLUS”, such as Iris™ Pro graphics and Iris™ Plus graphics.
  • Never hyphenate or abbreviate the Iris™ trademark.
  • Never incorporate the Iris™ trademark or any part of the trademark into third party’s company name, product brand name, or model number.

Sample Usage Chart

Correct Usage
Incorrect Usage
Intel® Iris™ graphics Intel Iris™ graphics
HP Systems with Intel® Iris™ graphics HP Iris™ graphics
Iris™ graphics IRIS graphics
Intel® Iris™ Pro graphics Iris™ Pro by Intel
Intel® Iris™ Plus graphics Iris™ Plus by Intel
Iris™. Graphics by Intel. Intel® Iris™. Graphics by Intel.
Iris™. Graphics by Intel. graphics, Iris™.
Iris™ Pro. Graphics by Intel. Irs™ Pro. Graphics by Intel®.
Iris™ Plus. Graphics by Intel. Irs™ Plus. Graphics by Intel®.