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Usage Guidelines for the InTru™ Trademark

Approved Nouns:

  • 3D
  • 3D animation
  • 3D technology
  • brand
  • logo (and InTru™ Inside logo)
  • mark
  • name
  • technology
  • trademark

 

Acknowledgement Line(s)

  • Whenever the InTru™ brand appears, the following footnote must also appear: InTru is trademark of Intel Corporation in the U.S. and/or other countries.
  • Whenever the InTru™ logo appears, the following footnote must also appear: "InTru and the InTru logo are trademarks of Intel Corporation in the U.S. and/or other countries."
  • Whenever the InTru™ Inside logo appears, the following footnote must also appear: "InTru and the InTru Inside logo are trademarks of Intel Corporation in the U.S. and/or other countries."

 

Proper Trademark Usage Rules:

  • As with all other trademarks, the InTru™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the InTru™ trademark (e.g., the InTru™ 3D). See the above list of approved nouns for the InTru™ trademark.
  • The appropriate use of trademark symbols with this trademark is as follows: the InTru™ 3D.
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text.
  • Never hyphenate or abbreviate the InTru™ trademark.
  • Never incorporate the InTru™ trademark or any part of the trademark into third party’s company name, product brand name, or model number.

 

Sample Usage Chart
Correct Usage Incorrect Usage
InTru™ technology InTru® technology
InTru™ 3D animation 3D animation for Intru
InTru™ 3D technology 3D technology by InTru™