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Usage Guidelines for the Intel® RealSense™ Trademark

 

Approved Nouns:

  • 3D camera
  • app
  • App Challenge
  • application
  • brand
  • community
  • Depth Camera Manager
  • Developer Kit
  • experience
  • hardware
  • mark
  • name
  • SDK
  • snapshot
  • software
  • solution
  • tech
  • technologies
  • technology
  • trademark
  • usage

 

Acknowledgement Line

  • Whenever the Intel® RealSense™ brand appears, the following footnote must also appear: “Intel and Intel RealSense are trademarks of Intel Corporation in the U.S. and/or other countries.”

 

Proper trademark usage rules include:

  • As with all other trademarks, the Intel® RealSense™ trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the Intel® RealSense™ trademark (e.g., Intel® RealSense™ technology). See the above list of approved nouns for the Intel® RealSense™ trademark.
  • The appropriate use of trademark symbols with this trademark is as follows: Intel® RealSense™ technology.
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text.
  • Never have a space between “Real” and “Sense.” Always use as “Intel® RealSense™”.
  • Always use a capital R and S, such as Intel® RealSense™ technology.
  • Include the Intel mark because this is a unitary trademark with Intel as an integral part of the whole trademark; thus, Intel MUST always be used in the mark (e.g., the entire trademark is "Intel® RealSense™).
  • Never hyphenate or abbreviate the Intel® RealSense™ trademark.
  • Never incorporate the Intel® RealSense™ trademark or any part of the trademark into third party’s company name, product brand name, or model number.

DON’Ts Why?
Intel® Real Sense™ technology The RealSense part of Intel® RealSense™ technology should always be shown as one word
Intel® Real Sense technology Always use ™ after RealSense as in “Intel® RealSense™ technology”
Intel RealSense™ technology Always use ® after Intel as in “Intel® RealSense™ technology”
RealSense™ technology Always use Intel® in front of RealSense™ as in “Intel® RealSense™ technology”
Intel® RealSense™ Always use an approved noun after “RealSense™” as in “Intel® RealSense™ technology”
Intel® Realsense™ technology Always use capital “s” in RealSense as in “Intel® Real Sense™ technology"
Intel® REALSENSE™ technology Do not capitalize all the letters in Intel® RealSense™ technology
Designed with RealSense™ technology Must use Intel® in as in “Designed with Intel® RealSense™ technology”
Runs best with Intel® realsense™ 3D camera Must capitalize R & S in RealSense as in “Runs best with Intel® RealSense™ 3D camera”