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Usage Guidelines for the Intel® Insider™ Trademark

Approved Nouns:

  • brand
  • mark
  • name
  • program
  • technology
  • trademark

 

Acknowledgement Line(s)

  • Whenever the Intel® Insider™ brand appears, the following footnote must also appear: "Intel and Intel Insider are trademarks of Intel Corporation in the U.S. and/or other countries."

 

Proper Trademark Usage Rules Include:

  • For this particular trademark only, use of a noun is not required. However, if you use a noun with this trademark it should be in lower case (e.g., Intel® Insider™ technology), unless it is used in a heading or on packaging. See the above list of approved nouns for the Intel® Insider™ trademark.
  • The noun that accompanies the trademark should be in lower case (e.g., Intel® Insider™ technology), unless it is used in a heading or on packaging.
  • The appropriate use of trademark symbols with this trademark is as follows: Intel® Insider™ trademark.
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use and first appearance in the body of text.
  • Never hyphenate or abbreviate the Intel® Insider™ trademark.
  • Never incorporate the Intel® Insider™ trademark or any part of the trademark into a third party’s company name, product brand name, or model number.
  • Never translate the Intel® Insider™ trademark
  • Never use INSIDER on its own, or as a standalone name or mark. It must always be used with INTEL, ie, “Intel® Insider™”.
Sample Usage Chart
Correct Usage Incorrect Usage
Intel® Insider™ technology Intel Insider® technology
Intel® Insider™ mark Intel® Core™ Insider
Intel® Insider™ program Core™ Insider program
Intel® Insider™ gives you access to... Insider™ gives you access to...