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Usage Guidelines for the Intel® Centrino® Trademark

 

Approved Nouns:

  • Advanced-N + WiMAX xxxx (xxxx is approved as a place holder for an alpha numeric system)
  • Advanced-N xxxx (xxxx is approved as a place holder for an alpha numeric system)
  • brand
  • logo
  • mark
  • name
  • processor technology
  • Processor Technology Brand Verification Tool
  • Processor Technology Test Utility
  • Processor Technology Zone
  • trademark
  • Ultimate-N xxxx (xxxx is approved as a place holder for an alpha numeric system)
  • Wi-Fi
  • WiMAX
  • wireless
  • Wireless-N xxxx (xxxx is approved as a place holder for an alpha numeric system)

 

Acknowledgement Line(s)

  • Whenever the Centrino® logo appears, the following footnote must also appear: "Intel, the Intel logo, Centrino and Centrino Inside are trademarks of Intel Corporation in the U.S. and/or other countries."
  • Whenever the Centrino® brand appears, the following footnote must also appear: "Intel and Centrino are trademarks of Intel Corporation in the U.S. and/or other countries."

 

Proper trademark usage rules include:

  • As with all other trademarks, the Intel® Centrino® trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the Intel Centrino trademark (e.g., Intel® Centrino® brand). See the above list of approved nouns for the Intel® Centrino® trademark.
  • The appropriate use of trademark symbols with this trademark is as follows: Intel® Centrino® trademark.
  • Use the trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use and first appearance in the body of text.
  • Include Intel® before the “Centrino®” trademark (e.g., Intel® Centrino® processor technology)
  • Never hyphenate or abbreviate the Intel® Centrino® trademark.
  • Never incorporate the Intel® Centrino® trademark or any part of the trademark into a third party’s company name, product brand name, or model number.
Sample Usage Chart
Correct Usage Incorrect Usage
Intel® Centrino® processor technology Centrino® Mobile Technology
Intel® Centrino® processor technology Centrino® with Duo
Intel® Centrino® processor technology Centrino® with Duo processor
ABC system with Intel® Centrino® processor technology ABC Centrino®-based Duo system
Dual-core Intel® Centrino® processor technology Centrino® Dual-Core processor technology